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Track Record
Track Record (1:11 ROI average over 6 years)
High Relevance Cases
Customer
Audience
Market
Industry
Ambition
Problem Uncovered
Team Solution
Outcome
1
Nike
B2C
Europe
Retail
Win-back high-spending audiences
Poor leveraging of cross-functional data
E-Comm, in-store and advertising optimisations
Re-established as market leader (’22-’23)
2
McDonald’s
B2C
APAC
Food
Grow loyalty and repeat purchase
Poor ‘exit’ experience reduced desire to return
Redesign of influential in-store and digital moments
+1.4m incremental transactions per annum (’20-’21)
3
Accenture
B2C
Europe
Tech
Drive sign up conversion for B2C digital venture
Poor offer comprehension for first time customers
Re-designed journey and assets with ‘nudges’
300% reduction in CPA from paid advertising to sign up
4
Flyt
B2C
UK
Tech
Drive adoption of new digital payment technology
Complex and unfamiliar customer journey
Multi-channel campaign and sign-up / trial optimisation
x10 adoption of services led to £25m acquisition (’19-’20)
5
Sovereign (PE)
B2C
UK
Finance
Grow conversion rates to drive profitability
‘Leaky’ customer journey across digital channels
Re-designed multi-channel comms and payment flow
+20% profitability through circa. 17% uplift in digital payments.
6
Vodafone
B2C
Europe
Tech
Launch new ‘click & collect’ store format & digital tools
Time poor customers, smaller stores
Re-designed digital assets (UX & UI) & targetting
Store rollout across Europe (£30m investment)
7
Nike
B2C
Europe
Retail
Regain market leadership for running product
Hard for new runners to compare products
E-commerce decision aids using customer language
Solutions rolled out across 200 stores
8
Nike
B2C
US, Europe
Retail
Attract new audiences for new product ranges
Low category relevance and dominant competitors
Brand partnerships, digital journey simplification
Record category launch in US with strategy rollout to Europe
There are no rows in this table
Medium Relevance Cases
Customer
Audience
Market
Industry
Team Vision
Problem Uncovered
Team Solution
Outcome
1
Pertemps
B2C
UK
Recruitment
Establish market leading candidate pool
Outdated consumer journey discouraged sign up
Suite of consumer tools to assist job search
1m net new candidates attracted in 24 months
2
National Grid
B2B
Europe
Energy
Identify cost savings in core production process
Burdensome approval processes
Prototype, test and validate new workflows.
£200m savings identified and currently being realised
3
Miller
B2B
Europe, APAC
Insurance
Develop growth strategy for niche, global audiences
Weak leverage of data and campaign best practice
Global Playbook for new account acquisition
+37% sales growth (H1 ‘23)
4
Cripps
B2B
UK
Legal
Drive profitability of under-performing business unit
High level of manual intervention across process
Re-design process and automated
x2 profitability (’21-’22)
There are no rows in this table
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