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Approach

Project Strategy

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Align

Define goals, KPIs, strategic priorities and assemble internal expert teams around challenges

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Design

Facilitate 3 teams to build a coordinated, data-led strategy to deliver KPIs and associated MAU growth

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Commit

Teams will present recommendations to executive for Q&A and approval of initiatives.

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Deliver

Fast track results through strategy clinics and de-risking of concepts through prototyping and testing.

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Phase 1: Align

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Programme Kick-Off

Objective
Establish ways of working and clarity on project approach.
Approach
90 minute remote workshop
Establish core working group and schedule
Agree communication cadence & reporting lines
Deliverables
1.5 hr Workshop
Project Manifesto
Schedule
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inspection

Audit Workshop


Objective
Establish “AS-IS” activity and team performance risks.
Approach
Half day remote workshop
Evaluate current activity & performance
Surface performance risks & opportunities
Deliverables
0.5d workshop
Workshop output
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east-direction

KPI & Priorities Workshop

Objective
Define strategic priorities and align on supporting KPIs.
Approach
Half day remote workshop
Define top 3 strategic priorities (challenges to address)
Define KPIs (Macro & Micro) to guide teams planning
Deliverables
2h workshop
Workshop output
KPI Framework
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teamwork

Team Design

Objective
Establish internal expert teams to work through priorities.
Approach
Team profiling conducted (problem-solving styles)
Planning session with Sponsor to review teams
Team structure proposed
Deliverables
Team Profiles
Team proposal

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launchpad

Programme Launch


Objective
Excite teams about the programme and drive enthusiasm.
Approach
Video interview with leadership to outline challenge
Video briefing shared with all teams
Q&A session for teams to learn about programme
Deliverables
Launch video
Briefing pack
Q&A live session
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Phase 2: Design

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Team Survey


Objective
Collect team perspectives (broad) on opportunities.
Approach
Custom survey designed & distributed to relevant teams
Data analysis and themes identified for Discovery sessions
Document findings ready to share
Deliverables
Survey delivery
Summary report

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east-direction

Discovery Workshop (x3)


Objective
Team define vision and ‘KPI barriers” that need to be overcome.
Approach
0.5d remote workshop for each team
Explore challenge and share perspectives
Identify top 3 challenges that must be overcome
Deliverables
3x 0.5d workshops
Workshop output

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radar

Horizon Scan Research (x3)

Objective
Decode strategies of businesses solving similar challenges.
Approach
Identify companies who have solved similar challenges
Identify competitor / out-of-industry strategies
Build ‘inspiration pack’ for teams to spark thinking
Deliverables
3x Packs

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strategy-board

Strategy Workshops (x3)


Objectives
Generate and prioritise strategic recommendations.

Approach
0.5d remote workshop for each team
Development of 10-15 strategic initiatives / projects
Prioritisation of 3-5 high-impact initiatives
Deliverables
3x 0.5d workshops
Workshop output

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filter

Prioritisation Workshops (x3)

Objective
Review shortlisted options and align on recommendations.
Approach
2hr remote workshop for each team
Revisit proposed initiatives and ‘red team’
Align on final set of recommended activities
Deliverables
3x 2hr workshops
Workshop output

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filled-flag

Roadmap Workshops (x3)


Objective
Define the ideal sequence of activity to drive KPI outcomes.
Approach
2hr remote workshop for each team
Establish 12m and 90 day activity plan
Define risks and mitigation strategies
Deliverables
3x 2hr workshops
Workshop output

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new-presentation

Pitch Rehearsal (x3)


Objective
Help teams refine and improve presentation to leadership.
Approach
60 minute pitch & advise session
Challenge recommendations
Identify improvements to strengthen pitches
Deliverables
Pitch template
x3 1hr sessions
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Phase 3: Commit

google-scholar

Strategy Panel


Objective
Teams deliver recommendations for Q&A and approval.

Approach
0.5d remote workshop
15 minute pitches with 15 minute Q&A for each team
Panel debrief & feedback session
Deliverables
0.5d workshop
Pitch recordings
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Phase 4: Deliver (Optional)

doctors-bag

Quarterly Strategy Clinics

Objective
Help teams sustain momentum and troubleshoot.
Approach
0.5d remote workshop per team
Identify performance barriers and problem solve
Re-commit to next 90 day updated plan
Deliverables
x3 0.5d workshop
Updated 90d plans
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for-experienced

Asset Accelerator

Objective
Accelerate asset development with applied psychology.
Approach
Design & Iteration Sprint with behavioural scientists
Identify behavioural ‘nudges’ to drive performance
Prototype and test assets with customer groups
Deliverables
x2 Design Sprint
x10 user tests
Sprint Report
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quote

Asset Validation

Objective
De-risk campaigns through customer research.
Approach
Online quant study to identify campaign optimisations
Capture insights to shape strategy pre-media investment
Validate strategies at market-scale
Deliverables
Online study: n.500
Research Report
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