Marketing Investment ROI
$20m investment x 5% efficiency improvement
+$1,000,000 available for re-investment
<12 months
Revenue decline (from MAU)
5% growth across key realms
+$708,600 annual revenue
<12 months
Western European Market Share
1.28m users @ $5.7 ARPU x 5% growth (Y1)
+$364,800 annual revenue / +64,000 MAU
<12 months
Chinese Market Share
0.64m users @ $8.9 ARPU x 5% growth (Y1)
+$284,800 annual revenue / +32,000 MAU
<12 months
US Market Share
0.12m users @ $10 ARPU x 5% growth (Y1)
+$59,000 annual revenue / +5,900 MAU
<12 months