Ask the team to write the answer to these 3 questions in silence:
How would you like your teammates to describe this team to friends? How do you want other teams in the business to describe our team? If this team had a nickname, what would it be?
Have the team silently read and vote for one in each category that is most exciting.
For questions 1 & 2, choose the three with the most votes. For question 3, choose one with the most votes. You’ll use these to build the Team Identity. If needed, assign one member of the team to be the tie breaker.