Business Goal

Design Brief

Last updated: Jan 7 2023
Project Name:
Duration:
3 months
Budget:
TBD
Platform:
Responsive Web

Project overview

is an app to write, plan and track our users' goals. It is mainly focused on the user who doesn't have any experience on goal setting.
In my earlier survey I noticed everyone wanted to work on their goal but only very few are doing, mainly because they don’t have knowledge about it.
I believe even writing our goals on a sheet of paper can bring a change in our life. Taking goals seriously, making a plan to achieve it, and constantly working on it bring greater success in life and positive changes within us. for e.g. working on goals can
Make us realize what we really wanted in life
Help us to visualize our future, make plan and take control of our life
Would motivate us and develops new habits
Make us taking risk and developing growth mindset
Trying things which were impossible to us previously
Unrevealing the greater goals and strong attachment to our personal values
Today, only less than 2% of the population consider themselves as a goal oriented person. Out of which only a fraction of them take actions till they succeed. Vast majority of them are not taking it seriously due to lack of knowledge and guidance. The solution in the app must help our users to write their goal, make plans and take action, track progress until they succeed.

Project Scope

The focus of the project is to understand the science of goal setting and the user. The following design artifacts must be delivered at the end of the project. Followed by it will be taken for development.
To research various goal writing techniques or method and understand their usage
Meeting the potential users and identifying the Key persona
Detailed Goal creation journey
Key user flows and associated scenarios
Wireframe and testing with the potential users.

Our Audience

The target audience are the users who are willing to work on their goals and don’t have any knowledge about it. We would be helping them at every stage of the goal creation step till they achieve. Our main target audiences are the student and entry level professional age group between 18 - 32. The key traits of our audience are committed, willing to change, know the value of time, learn from mistakes, approach practically and hate to regret later for making wrong decisions today.

Competitors

Most of the application are task based tracker like , some are made exclusively for goals like , and . being a task based application has options to connect with goal.
In short goalsontrack (GOT) can be considered as the direct competitor of At the same time GOT is primarily concentrated on goal planning and tracking but they missed the goal analysis part. For a beginners would need help on analysing their goal to make a proper plan. Which would be our key

Project goals

To create an app where the users can write, plan, track till they accomplish their goal. While they work on goals, we would track their obstacles, skill and knowledge gaps, financial needs and their learning. It would also summarize their accomplishments periodically and motivate them to work on greater goal.

Resources









Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.