5. Maintaining membership momentum

Session Objective

Success like Black Ballad and Zetland’s comes down to building a strong community among your members. Newsrooms build those through memberful routines: workflows that connect audience members to the journalism and the journalists producing it on a consistent basis.

This session begins with a brief overview of how to develop memberful routines that match your newsroom needs and the motivations of your members. It then moves into breakouts to discuss the Week 4 homework.

The second half of the class features a panel discussion with Cityside’s Lance Knobel, El Diario’s María Ramirez, and News Revenue Hub’s Graham Watson-Ringo on what it takes to keep a membership program thriving after the first few years.

Video

⁠

Loading…⁠

⁠

View

transcript⁠

Slides

⁠
⁠

To view speaker notes, click on the three-dot icon above.

Resources mentioned in this session:

⁠

Developing memberful routines⁠

| The Membership Guide

⁠

Case study: How Radio Ambulante made community building routine⁠

Stuck on the intersection point between your needs and audience member motivations? Here’s a

cheat sheet⁠

Find all

memberful routines case studies⁠

here.

⁠

Staffing your membership strategy⁠

| The Membership Guide

Includes a folder of membership-oriented job descriptions

⁠

How Chalkbeat built a cross-functional AudSquad⁠

| The Membership Guide

Find their presentation on this from ONA20 in slides 23-29.

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.

5. Maintaining membership momentum

Session Objective

Video

Slides

⁠⁠

Resources mentioned in this session:

⁠
⁠