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1. Retention
Session Objective
If you have to choose whether to devote your limited resources to growing your membership program or retaining your existing members, focus on retaining your existing members. It is less time intensive, less costly, and leads to more invested members.
Retaining your members comes down to:
This session walks through each of those pillars of retention, and also provides students with an overview of retention metrics. It concludes with a presentation and Q&A with South Africa’s on how the approach retention in their newsroom.
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Resources mentioned in this session:
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