Membership 201

This five-part course helps newsrooms develop their existing membership programs.
Led by Ariel Zirulnick of the
, Membership 201 is a mix of practical advice and guest speakers on the cutting edge of membership globally. The program is produced by RevLab at The Texas Tribune in partnership with the

What’s in this course?

Each session focuses on one aspect of developing your existing membership program. Within each session, you’ll find a video lesson that draws heavily from the
, along with slides, docs and other resources to help you optimize your membership program.

Membership is not a one-size-fits-all strategy. Rather than tell newsrooms exactly what they should do, this course gives newsrooms frameworks that can guide them to the right decision for their newsroom and their members.

The five sessions in this course are:

🎶 Course Playlist

Spotify playlist was created for this course. Enjoy!

About this program

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