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Membership 201
Membership 201
1. Retention
2. Marketing your membership program
3. Adopting a product mindset
4. Improving and deepening the member experience
5. Maintaining membership momentum
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Membership 201

This five-part course helps newsrooms develop their existing membership programs.
RG
Rodney Gibbs
Led by Ariel Zirulnick of the
Membership Puzzle Project
⁠
, Membership 201 is a mix of practical advice and guest speakers on the cutting edge of membership globally. The program is produced by RevLab at The Texas Tribune in partnership with the
Lenfest News Philanthropy Network
⁠
.

What’s in this course?

Each session focuses on one aspect of developing your existing membership program. Within each session, you’ll find a video lesson that draws heavily from the
Membership Guide
⁠
, along with slides, docs and other resources to help you optimize your membership program.
Membership is not a one-size-fits-all strategy. Rather than tell newsrooms exactly what they should do, this course gives newsrooms frameworks that can guide them to the right decision for their newsroom and their members.

The five sessions in this course are:

⁠
Retaining your members
⁠
⁠
⁠
Marketing your membership program
⁠
⁠
⁠
Applying a product mindset to your membership program
⁠
⁠
⁠
Improving and deepening the member experience
⁠
⁠
⁠
Maintaining membership momentum
⁠
⁠

🎶 Course Playlist

The
“Memberful Routines”
⁠
Spotify playlist was created for this course. Enjoy!

About this program

This free course was developed and produced by:
Membership Puzzle Project
The
Membership Puzzle Project
⁠
is a global public research project studying how to optimize news organizations for trust through membership. Led by New York University Professor Jay Rosen, it began at NYU in 2017 and is now housed at the
Media Development Investment Fund.
⁠
The Lenfest News Philanthropy Network
The Lenfest News Philanthropy Network is a community of practice designed to support and build capacity for fundraising and development professionals in journalism.
The Lenfest Institute
⁠
is a non-profit organization whose sole mission is to develop and support sustainable business models for great local journalism.
RevLab at The Texas Tribune
Revenue Lab is a training and research center that helps newsrooms expand their revenue-generating capacities. Funded in part by a grant from the Facebook Journalism Project, RevLab leverages lessons from The Texas Tribune’s revenue playbook, along with best practices from other innovative nonprofit and for-profit news organizations, to offer free courses and consulting.
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