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Assumption Testing Techniques
How Do You Know If You Are Building The Right Thing?
Program size
Audience
Risk Type
Discovery Stage
Value tests
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Risk Type

Risk
Name
Notes
Assumption Testing Techniques
1
User Value
Will the user buy it (or choose to use it?)
Pre-mortem
"Fake" press release
Customer letter
Startup canvas
Customer misdirection
Market Analysis
Opportunity assessment
Concierge test
Hack days
Fake door test
Ad Campaigns
Explainer Video
Low fidelity sketches
Impersonator
Wizard of oz
Blog Article
Customer discovery program
Live data prototype
Dog-fooding
High fidelity clickable mocks
 Show 3 more
2
Usability
Can the user figure out how to use it?
Impersonator
Customer discovery program
Live data prototype
Dog-fooding
High fidelity clickable mocks
Functional high fidelity prototype
"Cafe" study
3
Technical Feasibility
Can our engineering team build it?
Hack days
Technical prototype
Customer discovery program
Functional high fidelity prototype
4
Business Viability
Can our stakeholders support this?
Pre-mortem
Startup canvas
Market Analysis
Opportunity assessment
Explainer Video
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