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Assumption Testing Techniques
How Do You Know If You Are Building The Right Thing?
Program size
Audience
Risk Type
Discovery Stage
Value tests
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Program size


Program size
Name
Assumption Testing Techniques
1
Larger redesign, new product, new market
Pre-mortem
"Fake" press release
Customer letter
Startup canvas
Customer misdirection
Market Analysis
Opportunity assessment
Concierge test
Ad Campaigns
Explainer Video
Low fidelity sketches
Impersonator
Technical prototype
Blog Article
Customer discovery program
Live data prototype
Dog-fooding
High fidelity clickable mocks
Functional high fidelity prototype
Investment budget
2
Smaller feature
Customer misdirection
Market Analysis
Concierge test
Hack days
Fake door test
Low fidelity sketches
Wizard of oz
Technical prototype
Live data prototype
Dog-fooding
High fidelity clickable mocks
Functional high fidelity prototype
"Cafe" study
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