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Assumption Testing Techniques
How Do You Know If You Are Building The Right Thing?
Program size
Audience
Risk Type
Discovery Stage
Value tests
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Audience

Audience
Name
Assumption Testing Techniques
1
Internal
Pre-mortem
"Fake" press release
Customer letter
Startup canvas
Market Analysis
Opportunity assessment
Hack days
Explainer Video
Low fidelity sketches
Technical prototype
Dog-fooding
High fidelity clickable mocks
Functional high fidelity prototype
"Cafe" study
Investment budget
2
External
"Fake" press release
Customer misdirection
Concierge test
Fake door test
Ad Campaigns
Explainer Video
Low fidelity sketches
Impersonator
Wizard of oz
Blog Article
Customer discovery program
Live data prototype
High fidelity clickable mocks
Functional high fidelity prototype
"Cafe" study
Investment budget
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