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Discovery Stage
Discovery Stage
Name
Assumption Testing Techniques
Early
Pre-mortem
"Fake" press release
Customer letter
Startup canvas
Customer misdirection
Market Analysis
Opportunity assessment
Concierge test
Hack days
Fake door test
Ad Campaigns
Explainer Video
Investment budget
Middle
Hack days
Fake door test
Ad Campaigns
Explainer Video
Low fidelity sketches
Impersonator
Wizard of oz
Technical prototype
Blog Article
Customer discovery program
Live data prototype
Dog-fooding
High fidelity clickable mocks
Functional high fidelity prototype
"Cafe" study
Investment budget
Late
Explainer Video
Wizard of oz
Technical prototype
Blog Article
Customer discovery program
Live data prototype
Dog-fooding
High fidelity clickable mocks
Functional high fidelity prototype
"Cafe" study
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