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Assumption Testing Techniques
How Do You Know If You Are Building The Right Thing?
Program size
Audience
Risk Type
Discovery Stage
Value tests
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Discovery Stage

Discovery Stage
Name
Assumption Testing Techniques
1
Early
Pre-mortem
"Fake" press release
Customer letter
Startup canvas
Customer misdirection
Market Analysis
Opportunity assessment
Concierge test
Hack days
Fake door test
Ad Campaigns
Explainer Video
Investment budget
2
Middle
Hack days
Fake door test
Ad Campaigns
Explainer Video
Low fidelity sketches
Impersonator
Wizard of oz
Technical prototype
Blog Article
Customer discovery program
Live data prototype
Dog-fooding
High fidelity clickable mocks
Functional high fidelity prototype
"Cafe" study
Investment budget
3
Late
Explainer Video
Wizard of oz
Technical prototype
Blog Article
Customer discovery program
Live data prototype
Dog-fooding
High fidelity clickable mocks
Functional high fidelity prototype
"Cafe" study
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