Waitlist Generation

At Modulus, we are currently generating a number of user waitlist signups through a combination of strategic platforms and targeted marketing efforts. Our primary platforms for waitlist generation have been our Instagram page and our Modulus website.

Insta page:

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Website:

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We also have a blog page, mainly for educating the customers about healthcare.

Blogsite:

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Creating interest

We are utilizing our Instagram page to develop initial brand awareness and reach among our target audience. By consistently posting valuable content related to health and fitness, the importance of health insurance, and the benefits of preventive check-ups, we have been able to create interest and engage our followers. This content has sparked curiosity and motivated users to learn more about our offerings, directing them to our website.

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Increasing the reach

To further increase our reach, we are running targeted ads on Instagram using the Meta Ads platform. By carefully selecting specific locations where our target customers reside, we ensured that our ads reached the right audience. The ads had a clear call-to-action (CTA) that directed users to our website, where they could find more information and sign up for our waitlist. By leveraging the power of Instagram ads, we were able to capture the attention of potential customers and drive them to take action.

Our website played a crucial role in converting interested users into waitlist signups. Upon reaching our website through the Instagram ads or other means, users were presented with comprehensive information about our offerings and the benefits of joining our waitlist. We designed an intuitive and user-friendly sign-up form, making it easy for interested users to provide their details and express their interest in our services. The website acted as a central hub where users could learn more and take the next step in their journey with Modulus.

So far, by spending just Rs.3000 on our Instagram ad campaigns, we have successfully generated 150+ waitlist signups. This indicates the effectiveness of our targeted approach and the interest generated through our content and advertising efforts.

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Way ahead

Looking ahead, we have an array of strategies in the pipeline to further enhance brand awareness and encourage purchase inducement. These include,

Interactive savings calculator-based marketing

Health podcasts

Referral-based initiatives, etc.

By diversifying our marketing strategies, we aim to engage with our target audience on multiple levels and establish Modulus as a trusted and preferred healthcare partner.

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