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Unit Economics
Plan-wise metrics - at scale of 1k+ subscribers
Major metrics
Metrics
Lite plan
Pro plan
Club plan
GM %
49.83
51.97
56.57
LTV
9966.67
11580
13940
CAC
3100
3100
3100
LTV:CAC
3.2
3.7
4.5
Payback
12.44
10.71
8.9
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GM% vs. Plans
LTV/CAC vs. Plans
Payback months vs. Plans
Detailed Unit Economics - at scale of 1k+ subscribers
To calculate LTV, value is considered as the cashflow generated from paying customers, i.e., recurring revenue minus recurring costs for the subscription period.
LTV = (Recurring revenue - Recurring costs) * Customer lifetime
We will be able to recover the amount spent on a user within a year, and after that at least for 2 years (as per CY value) all the value generated from customers goes into profit.
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