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Modulus Operating Plan
Modulus Overview
How the product will look like?
0 to 0.1 Roadmap
Operating Plan
Unit Economics
Unit Economics at larger scale
Competition
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0 to 0.1 Roadmap

Funding requirement

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Utilization of $200k (~Rs.1.6 Cr.) for 6 months

Hiring right talent - 35%
Building the Tech - 15%
Marketing - 10%
Operations - 10%
Legal - 30%
Roadmap for 6 months
0
SETTING UP
WARMING UP
GO-TO-MARKET
TRACTION 0.1
1
Timeline
Jul-23 to Sep-23
Oct-23
Nov-23
Dec-23
2
Business Priority
Insurance Partnership with Star
Build the Tech, product and solve for instant OPD
Hiring right talent
Get early paying customers to test the product and validate solutions
Engineer fitness mapping & monitoring
Set-up networks with hospitals, labs, TPA chains
Focus on capturing 1-2 priority segments
Start connecting for 2-3 B2B partnerships to work towards perceived PMF
Focus on expanding customer base and brand awareness, get on path to capture desired market BHAAG MILKA BHAAG!
3
Marketing Priority
Customer reachouts
Founder-led marketing tests
Targeted acquisition & conversion optimization
Channel pivot/optimization (lower CAC) & retention (reduce churn rate)
4
Target
1000+ customer reaches
30+ paying customers
100+ paying customers
300 “happy” paying customers
5
Pipeline Activities
Waitlist managing
Manual testing
Interviews
Podcast
Outreach
Thought leadership
B2B reach
Insurer network reach
Product-led storytelling
Test 2-3 channels - instagram & linkedin
Identify best customers
Product repositioning
Onboarding & activation tests
Content strategy
Narrow down 1 channel to build
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