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Unit Economics at larger scale
Plan-wise metrics - at scale of 1Lac+ subscribers
Major metrics 2
Metrics
Lite plan
Pro plan
Club plan
GM %
59.83
61.4
65.1
LTV
14958.33
17100
20050
CAC
1784.29
1784.29
1784.29
LTV:CAC
8.4
9.6
11.2
Payback
5.96
5.22
4.45
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GM% vs. Plans 2
LTV/CAC vs. Plans 2
Payback months vs. Plans 2
Detailed Unit Economics - at scale of 1Lac+ subscribers
To calculate LTV, value is considered as the cashflow generated from paying customers, i.e., recurring revenue minus recurring costs for the subscription period.
LTV = (Recurring revenue - Recurring costs) * Customer lifetime
At larger scale, we will be able to recover the amount spent on a user within 6 months, and after that, at least for 3.5 years (as per CY value) all the value generated from customers goes into profit.
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