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Splashup snapshot & overview

@Kshira Saagar

Hi Saagar,

Overview

We implemented 3 different features
1. Product details page Block (We call it PDP) where users opt in to get notified for:
Screen Shot 2022-12-18 at 1.05.16 pm.png
Screen Shot 2022-12-18 at 1.05.11 pm.png
Track Price & Stock
Remind me later
Similar items in the future
2. Floating widget that opens in a small window on the website and that allows:
Screen Shot 2022-12-18 at 1.07.58 pm.png
- Shortlisting multiple items without leaving the page in a small window
- Saving a shortlist to email
- Tracking price
- Item back in stock
- Remind me later
3. First week we made a tracking mistake and thought we had little to no usage. So we introduced a Pop up that shows up if a product page has been left without taking an action for 5min.
Screen Shot 2022-12-15 at 11.16.39 pm.png
This pop up resulted to date with: >60 answers in one month
The pop up asks them what's missing from them making a purchase today?
- I am just browsing
- I can't decide on which item
- I don't like anything here
- Prices are too high
- Other (user input)

__________________________________________________________

Screenshot performance


Uniques:

Screen Shot 2022-12-18 at 12.16.35 pm.png

Event totals:
Screen Shot 2022-12-18 at 12.16.45 pm.png

(Table data not including last 10 days)
Screen Shot 2022-12-18 at 1.28.57 pm.png

Uplifts:
Increase in add to cart rates for those that shortlist: We have found that users who shortlist have a higher add to cart rate than those who dont - this is even higher for our other customer The Stray Whisker that has higher add to cart activity
Increase lead capture: We increased lead capture by 10% in one month for this retailer 220-> + 25 emails captured
Increased insight: We have captured over 150 of data points on shopper insight e.g. whats stopping them from purchasing and what their intent is.
We havent been able to action the captured leads into repeat sessions via email -> due to technical issue that should be fixed today + retailer not going on sale + short case study period
How should we measure success?
Are these uplifts compelling or not strong enough to build a case around our product? e.g.
How should we measure uplifts in engagement (e.g. user insight)
How much activity should we expect from a site that has around 300 daily visitors?


Feedback on shortlisting activity
How might we increase shortlist activity (open to shortlisting)? For example should we replace hearts with another icon to reduce wishlisting bias?
Current: ~30% of those that open the widget are shortlisting
Uniques:
Screen Shot 2022-12-18 at 1.30.50 pm.png
Totals:
Screen Shot 2022-12-18 at 1.31.18 pm.png

For example, this is Shortlist vs Add to cart from shortlist for the Stray Whisker:
Screen Shot 2022-12-18 at 9.33.56 pm.png

Feedback on # of clicks and # of emails submitted for the PDP block
Click through acitvity inside the notifications are decent but submissions are low around 8% conversions:
- Are clicks and clicks to submission numbers good or bad?
Current: around 1-6% of those who click on an item are submitting their
Screen Shot 2022-12-18 at 12.18.23 pm.png

How we want to improve on these features:

A. Improve the whole design UI
B. Improve the UX and expand the workflow of features where applicable

Screen Shot 2022-12-18 at 1.05.11 pm.png
(1) Product Details Page buttons:
Merge track price & stock in one tracker instead of x2
For 'Save for later' → we are adding a calendar
Similar items feasibility → What are easy ways to notify a user when a similar product style or fabric or pattern or colour is available? We discussed using simple rules in the title or product description before using any AI.
Proposition to repurpose to merchant live feedback ‘I love that item’ as a feedback mechanism to the retailer.


Screen Shot 2022-12-15 at 11.16.39 pm.png
(2) Feedback box:
Evolve the feedback box into a workflow that drives user actions like below: e.g. to take action and track item or to be delighted and get a discount depending on the answer given
Screen Shot 2022-12-18 at 1.19.20 pm.png

(3) Widget window
The opt ins for notifications from the product details page vs inside the widget from items shortlisted is much higher.
No users have opted in to 'Save shortlist to email' inside the widget.
--> Our next step is to update feature wording + widget redesign y making the images bigger and see if there is an uplift.
Proposed re-design:
Screen Shot 2022-12-15 at 11.17.39 pm.png

What is the threshold of success and for deleting features - how and when do we know what to delete what to keep?


How we see this evolving:


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