Skip to content
Splashup shared
Job descriptions
Preference centre strategy
Data challenges
Psychology thoughts
Insight
Splashup snapshot & overview
More
Share
Explore

icon picker
Insight

To validate and explore further:

Users want to state their preferences: If so, how?
—> Quiz? About them/their lifestyle? About the product?
—> Flexibility? Nice to have/Must have/ I don’t mind/exclude?
—> Need based attributes?
—> Visual attributes?
—> Special keywords typed and extracted from items?
Users want to save their preferences:
For future visits
For different items/Cross-categories
Users want product recommended (F1 - Recommendations
Users want products nudged (F2- Nudging)
Users want to be notified about items (F3- notification)
Users want a better way to organise and view items (F3- Shortlist)
Users want to send items to themselves and others F3- Send Messenger)
Frequency of purchased product e.g. skincare
Functional or emotional e.g. coffee machine vs dress


User profiles: Base + Variables

→ Base: Size, Lifestyle, maybe budget [Less changing]
Variables: [More flexible]
Clothes:
Fashion [GlamCorner/Ksubi]
Size range
Price
Colour
Context: Cocktail event, cruise, yoga, gym
Preferred Sleeve or cut or length
Preferred brands or style or budgets
Special requests or queries: pattern vs no pattern vs open to have pattern
Different quiz scenarios for different categories
Activewear/Purposewear [Northface/Speedo]
Skincare [Jurlique
Age, Skin type, concerns, budget
Accessories
Furniture
Style, Price, colour, cut
Appliances: “1 bedroom apartment no pets”: Coffee machine + Washing machine
Lifestyle, home, # individual, pets
Budget
Style
Coffee machine:
# Coffees a day
Space in kitchen
# of coffee drinkers at home
Milk no milk
Grinding, pods, both, beans
Automatic/Manual
Washing machine
Top/Front loader/combo
Size/capacity -> 1-2 People # outfits
Energy efficiency
Water efficiency
Speed and settings
Other features: wifi, touchpad, cleaning reminder,adjustable, stainless
Electronics
Budget
Tech saviness
Lifestyle
Key features
Additions
Existing tech in use
Homeware
Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.