Functional: Functional benefits are based on a product attribute that provides the customer with functional utility.
Phone capability of an iPhone, the thirst-quenching offered by a bottle of water and the warmth of a wool sweater.
Emotional benefits provide customers with a positive feeling when they purchase or use a particular brand. They add richness and depth to the experience of owning and using the brand
Dress, Candle, Perfume, Jacket
Self Expressive: A self-expressive benefit can include the elegance and the feeling of being cool projected by the Apple iPhone, the raw masculinity projected by the Harley-Davidson motorcycle brand or the luxury displayed by carrying a Louis Vuitton bag.
Self-expressive benefits provide an opportunity for someone to communicate his or her self-image.
💡 Harvard Professor Says 95% of Purchasing Decisions Are Subconscious. When marketing a product to a consumer, it's most effective to target the subconscious mind.
💡 Humans are driven by feelings. So if you want the consumer to remember your product or brand, they must be engaged and impassioned by the interaction with your company.
Fashion or imitation: Copying influencers, sportsmen, and others
Imitation: takes place when they are impressed by the dress, behavior, hair style and other manners like walking, speaking
Attraction opposite sex: Love and loved by opposite sex e.g. perfume, doeorant, after shave lotion haircream shampoo face poweder clothing sunaglsses shoes. Beauty parlour, travel, hair dyeing etc.
Comfort -. “Comfortable” “Soft”: Goods include washing machines, cars, etc. These products save labour and time. Factors like noise, space, thirst, hunger etc., affect the concept of comfort.
Affection for family -> Loved for gifting to X or Supported local, Family loved purchase baby food, chocolates, toys, dresses, biscuits, etc. Affection for parents may lead to buying things like shawls, spectacles, dresses, etc. Love for wife may be responsible for buying things like sarees, jewellery, cosmetics, etc. While love for husband may lead to buying articles like shirts, ties, pens, wallet, etc. Attachment to one’s own country may lead us to buying goods made within the country. Appeals to such motives are made through phrases such as “Do not leave your family defenseless“, “Be Indian, buy Indian“
Habits: Smoking cigarettes, drinking tea, coffee, soft drinks, stitching clothes only at a particular shop, buying ready-made garments from a particular
Vanity: “Upgrade your car for X less $ just for you”: such customers will buy goods that they really do not need. Thus, a rich man buys a modern art canvas not because he understood it but he wants to show off his wealth. Similarly, a person changing the car models every year as a fashion.
Jealous: It may pertain to intelligence, wealth, beauty, health, achievements
Aesthetic value: The design and the beauty of articles like jewellery, expensive cars, wrist Catches, furniture, decoration of a bungalow, factory, etc. This sensual gratification is not the same for all. If one likes strong aroma, another likes a very light one, if one likes a white car, another likes black. These differences have given rise to a variety of products being produced.
Praise: Praising some one on his face costs nothing but yields rich dividends with no investment. Therefore, a person goes on buying those goods and services that make him praise-worthy. Thus, a person may buy an expensive set of furniture or a carpet for his drawing-room with the intent of being admired by others.
Want to print your doc? This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (