The Digital Agency Operating System
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The Digital Agency Operating System
Setup

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Services Setup

Setup and describe your business's services
Now it's time to setup your Services, organized by categories.

In this section, we are only going to fill out the basic Service Categories, Services and Service work information. For more detailed descriptions of each service category, you can go to
Services Data
⁠
and complete all the relevant details.

Service Categories

⁠
Clear Service Categories
⁠
⁠
Name
1
Marketing
2
Web Development
3
Strategy
4
Creative
5
Design
There are no rows in this table
⁠
⁠

Services

⁠
Clear Services
⁠
⁠
Image
Name
Category
Departments
1
pen om paper
Digital Marketing Strategy
Strategy
Marketing
2
MacBook Pro near white open book
Content & SEO Strategy
Strategy
Marketing
3
neon signage
Social Media & Campaign Strategy
Strategy
Marketing
4
black camera on top of brown desk
Branding
Design
Design
5
silver laptop computer with assorted logo screengrab
Design
Design
Design
6
silver MacBook Air on table near iMac
UX
Design
Design
7
black computer keyboard
Website Development
Web Development
Dev
8
MacBook Pro near green potted plant on table
Landing Pages
Web Development
Dev
9
low-angle photography of metal structure
Automations & Integrations
Web Development
Dev
10
person writing on white paper
Content Marketing
Marketing
Marketing
11
assorted-color social media signage
Social Media Marketing
Marketing
Marketing
12
macbook pro on black textile
Email Marketing
Marketing
Marketing
There are no rows in this table
⁠
⁠

Service Work

Service work refers to the more detailed components of your services. Each service can have multiple key components that be sold individually, or as part of a larger package.

⁠
Clear Service Work
⁠
⁠

Name
Services
Teams
Responsibility
1
Google Marketing Integration
Automations & Integrations
Development
Jone Jones
2
Email Marketing & CRM Integrations
Automations & Integrations
Development
Jone Jones
Michael Warner
3
Logo Design
Branding
Design
Amy Gonzalez
Jone Jones
4
Brand Style Guide
Branding
Design
Amy Gonzalez
Jone Jones
5
Naming
Branding
​
Jone Jones
6
Content Strategy
Content & SEO Strategy
Content Creation
Jone Jones
Jenny Flowers
7
SEO Strategy
Content & SEO Strategy
SEO
Jone Jones
8
Site Content Copywriting
Content Marketing
Content Creation
Jenny Flowers
Ali Bokesmati
9
Blog Editorial & Copywriting
Content Marketing
Content Creation
Jenny Flowers
Ali Bokesmati
10
Web Design
Design
Design
UX
Amy Gonzalez
Jone Jones
11
Persona Development
Digital Marketing Strategy
Digital Strategy
Jone Jones
12
Competitive Analysis
Digital Marketing Strategy
Digital Strategy
Jone Jones
13
Digital Marketing Strategy
Digital Marketing Strategy
Digital Strategy
Jone Jones
Ali Bokesmati
14
Customer Journey Mapping
Digital Marketing Strategy
Digital Strategy
Jone Jones
15
Newsletters
Email Marketing
Content Creation
Ali Bokesmati
Jenny Flowers
16
Email Campaigns & Automation
Email Marketing
Content Creation
Jone Jones
Ali Bokesmati
17
E-Commerce Landing Pages
Landing Pages
Development
Michael Warner
Jone Jones
18
Campaign Landing Page
Landing Pages
Development
Jone Jones
Michael Warner
19
Hashtag Research
Social Media & Campaign Strategy
SEO
Rebecca Smith
20
Email Marketing Strategy
Social Media & Campaign Strategy
Content Creation
Jone Jones
21
SEM Strategy
Social Media & Campaign Strategy
SEO
Digital Strategy
Jone Jones
22
Social Media Strategy
Social Media & Campaign Strategy
Social Media
Jone Jones
Rebecca Smith
23
Community Management
Social Media Marketing
Social Media
Rebecca Smith
24
Social Editorial & Publishing
Social Media Marketing
Social Media
Rebecca Smith
Ali Bokesmati
25
UX Design
UX
UX
Jone Jones
26
Conversion Rate Optimization
UX
UX
Jone Jones
27
Web Development
Website Development
Development
Jone Jones
Michael Warner
28
Site Audit & Optimization
Website Development
Development
Jone Jones
There are no rows in this table
⁠
⁠

Awesome!

You have just completed setting up your Service information.
Now proceed to your
Finance Setup
⁠

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