When writing a role focus on the fact that it should be it should be understandable by everybody in the company. The goal here is write a foundational and thorough role and sound role, that would be understandable to a grandma. Try to work out using What How Why framework and always start with Why first.
Insense mission is to provide custom creative assets to brands and help them run scalable social marketing campaigns. We are a SaaS marketplace that links up international brands and influencers at scale: briefing and matching, tracking & analytics, direct integration into Facebook Ads Manager and Snapchat Ads. So that everybody can source real verified creators who are a perfect match for the message, category or niche, in order to build and market better products.
Marketing startups have conquered the commanding heights and we are no exception. Creator marketing is the next wave of advertisement, which outperforms any classical approach seen before. This is a game-changer in brand collaboration between creators and influencers: define the ideal social audience, match with rising stars, create a campaign that is adapted with a brief, and scale.
Insense is the top advertisement bet on marketing system upgrade:
Define & Source: understand the right social audiences for your brand, and we will work out the right creators with campaign wrapper to deliver your message effectively at scale; Shape: Our platform is built by partnering with the biggest brands, validated by Facebook. We have precision data on 130 million creators across TikTok and Instagram; Launch: We simplify the end-to-end workflow for creator marketing and content-to-commerce in one simple platform, resulting in better-targeted advertising.
Role: UX/UI Head
Unit: Product Team
Mission: Relaunching the mobile experience for creators, leading brand evolution by adapting interfaces with sales & marketing materials.
Main performance number: Conversion of new users to the first deposit
Second performance number: Conversion of home page visitors to registrations
Third performance number: Number of clicks of new user to the first trade
Manage: Lead and coach UX designer team;
Research: Participating and conducting user research, competitive product and data analysis.
Present: Pitch the design solutions at regular meetings with product teams and CEO.
Roadmap: Execute on the product roadmap and help define product strategy.
Optimisation: Streamline existing user interface designs, improving design standards, and promoting implementation;
Design system: Take part in testing the platform for intuitiveness and experience;
Implementation: Develop technical and business requirements and implement solutions with the technical team, controlling quality on all stages;
Processes: Continuous improvement of design process through regular design reviews along with other designers.
Design: Create mobile prototypes for new product ideas that are simple and intuitive. Continuous building of design system and components library for further reuse.
Requirement skills and experience:
3+ years of experience as an UI/UX Designer or similar role; UI design portfolio, especially mobile interfaces; Excellent interpersonal and communication skills; Ability to discuss and explain design options; The ability to take ownership of the design process and work as a self-directed member of the development team; The ability to think at a high level about product strategy and clearly articulate design decisions; Problem solver and customer-centered; Knowledge of Figma, Adobe Products, Mobile Design Guidelines for iOS and Android; 3+ years of experience with HTML5 & CSS3 (preferred); Experience with Weblflow (preferred); Experience with data visualisation (preferred); Excellent English skills (C1 level preferred);
What we offer:
Working on global customer experience: users in North America, Europe, UK, Russia and the CIS; Great team culture of #insensefamily! Paid business trips to the USA (based on business needs); Required time availability from 9am to 12pm EST to sync up with our Americas team; Fast personal growth: numerous challenges and supportive colleagues that you can learn from.
Build the future. Level up the marketing system. Put it at fingertips, so everybody can use the it to build and be a stakeholder of the future. Culture. Level up your and your colleagues culture that you are spreading with our products. Raise the bar. Any hire raises our bar, and you will be the bar raiser for us and newcomers. Be stakeholder. You build a product helping people's success and working with the biggest worldwide brands & Fortune 500 companies.