Content Marketing Manager

NA Team : Manana
Proofread & approved with Hiring Manager at:
November 3, 2021
Insense mission is to provide custom creative assets to brands and help them run scalable social marketing campaigns. We are a SaaS marketplace that links up international brands and influencers at scale: briefing and matching, tracking & analytics, direct integration into Facebook Ads Manager and Snapchat Ads. So that everybody can source real verified creators who are a perfect match for the message, category or niche, in order to build and market better products.
Marketing startups have conquered the commanding heights and we are no exception. Creator marketing is the next wave of advertisement, which outperforms any classical approach seen before. This is a game-changer in brand collaboration between creators and influencers: define the ideal social audience, match with rising stars, create a campaign that is adapted with a brief, and scale.
Insense is the top advertisement bet on marketing system upgrade:
Define & Source: understand the right social audiences for your brand, and we will work out the right creators with campaign wrapper to deliver your message effectively at scale;
Shape: Our platform is built by partnering with the biggest brands, validated by Facebook. We have precision data on 130 million creators across TikTok and Instagram;
Launch: We simplify the end-to-end workflow for creator marketing and content-to-commerce in one simple platform, resulting in better-targeted advertising.
Role: Content Marketing Manager
Unit: North American Team
Mission: Develop and execute Content & SEO strategies in order to grow and scale the business.
Main performance number: Top of the funnel traffic conversion
Second performance number: Discovery, relevance and authority of the website based on analytics
Third performance number: Budget spendings
Functions:
Develop: Build and execute the Content Strategy by providing practical knowledge to enhance our lead generation process and add value to the customers.
Optimisation: Create and optimize website content to capture organic search traffic.
Copywriting: Edit, proofread and ensure that SEO best practices are applied to all content. Apply keyword research and recommendations to content strategies & development.
SEO: Create a link building machine to enhance authority and domain rating of our website.
Leadership: Manage a team of freelancers including copywriters, SEO and SMM professionals.
Reporting: Build comprehensive reports in Google Analytics to develop content strategy based on data.
Teamwork: Partner with the Product Marketing Team to continually improve site conversion by optimising content and offering strategy ideas.
Leadership: Build and lead thoughtful leadership articles creation via interviewing Insense leadership team and customers.
Research: Conduct market research via external analysts or research companies to create industry standard materials (i.e. Creator Marketing Playbook).
Requirement skills and experience:
Prior experience in creating content briefs, managing copywriters;
Prior experience in generating high-quality backlinks;
Familiarity with SEO best practices and an ability to apply keyword research and recommendations to content strategies & development;
Ability to analyze and act on data, and a knack for testing, experimentation and optimization;
Comfort using Google Analytics, SEMRush, SimilarWeb and other industry-leading SEO tools;
Passionate about content, adding value through the content;
Advanced level of English (both, spoken and written);
Required time availability from 9am to 1pm EST to sync up with our Americas team;

Preferred Qualifications:
Previous content marketing experience at a B2B SAAS company
Working in a startup under pressure hectic environment
Having a startup mindset.
Experience in interviewing market leader opinions and preparing articles based on that
Experience in getting market insights and working on research to create industry playbooks and materials
What we offer:
Working on global customer experience: users in North America, Europe, UK, Russia and the CIS;
Great team culture of #insensefamily!
Paid business trips to the USA (based on business needs);
Required time availability from 9am to 12pm EST to sync up with our Americas team;
Fast personal growth: numerous challenges and supportive colleagues that you can learn from.

Why Insense:
Build the future. Level up the marketing system. Put it at fingertips, so everybody can use the it to build and be a stakeholder of the future.
Culture. Level up your and your colleagues culture that you are spreading with our products.
Raise the bar. Any hire raises our bar, and you will be the bar raiser for us and newcomers.
Be stakeholder. You build a product helping people's success and working with the biggest worldwide brands & Fortune 500 companies.

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