Marketing Manager

NA Team & HM: Manana
Insense mission is to provide custom creative assets to brands and help them run scalable social marketing campaigns. We are a SaaS marketplace that links up international brands and influencers at scale: briefing and matching, tracking & analytics, direct integration into Facebook Ads Manager and Snapchat Ads. So that everybody can source real verified creators who are a perfect match for the message, category or niche, in order to build and market better products.
Marketing startups have conquered the commanding heights and we are no exception. Creator marketing is the next wave of advertisement, which outperforms any classical approach seen before. This is a game-changer in brand collaboration between creators and influencers: define the ideal social audience, match with rising stars, create a campaign that is adapted with a brief, and scale. Our creative community currently has over 35,000 talents.
Insense is the top advertisement bet on marketing system upgrade:
Define & Source: understand the right social audiences for your brand, and we will work out the right creators with campaign wrapper to deliver your message effectively at scale;
Shape: Our platform is built by partnering with the biggest brands, validated by Facebook. We have precision data on 130 million creators across TikTok and Instagram;
Launch: We simplify the end-to-end workflow for creator marketing and content-to-commerce in one simple platform, resulting in better-targeted advertising.
Role: Marketing Manager
Unit: North American Team
Mission: Find and scale new and existing marketing channels in order to reach customers and expand new business opportunities.
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As the Marketing Manager, you will work very closely with the Head of Growth to ensure the success of our high growth business. In order to be successful in this role, you will have to show a strong entrepreneurial attitude as you would be wearing many hats at once. Additionally, you will work across a variety of different marketing channels within outbound and inbound channels, whether it’s testing and executing yourself.
Responsibilities:
Develop: Architect and execute cross-channel marketing campaigns to drive qualified new business opportunities.
Research: Identify new online and offline channels and opportunities with high-potential for reaching new customers.
Test & Automate: Develop, execute, and optimize targeted email campaigns using Automation Software in order to achieve more efficient results. Run A/B testing on subject lines, images, copy and design for better conversion.
Leadership: Managing content marketing to create assets that drive performative campaigns, such as case studies or thought leadership articles. Continually improve site conversion by optimizing content and offering strategy ideas.
Track: Collaborate with Sales team, aligning performance and processes with marketing activities. Monitor, track and communicate campaign performance (from any source, including MQLs, opportunities, SQLs and closed deals).
Teamwork: Work with sales and product teams to understand our market and buyer/seller personas, improve messaging and campaign offers.
Report: Develop and manage solid reporting infrastructure to understand impact and ROI of strategy and execution.
Requirements:
A minimum of 2+ years of experience in a marketing role for a fast-paced B2B SaaS startup.
Knowledge of both inbound and outbound marketing channels.
You have a strong background in analytics and reporting and are well versed in Google Analytics.
Experience managing email marketing and content marketing.
Proficiency with at least one type of the Marketing Automation Software (ex. HubSpot).
A strategic thinker with the ability to see the big picture while knowing how to execute it tactically.
You have a proven ability to prioritize multiple projects and tasks, adapt to changing needs and tackle new challenges daily.
You have excellent time management, prioritization and communication skills.
Not afraid to roll up your sleeves and have a “no task too small” attitude.
Excellent English skills (C1-С2 level preferred).
Preferred experiences:
Having a startup mindset. We’re looking for a self-starter who will be finding smart, low-cost creative solutions to attract as many active users as possible while spending as little as possible.
You have startup experience managing significant annual growth and testing, building and scaling different acquisition channels.
Being data-driven and a bit of a data-geek: clear understanding of data, analytics, metrics and statistics exist, and how it works alongside performance marketing. Experience using and implementing growth hacking tools.
Ability to quickly switch between strategic thinking and detailed execution of tactics.
Being performance and results-oriented.

Working Conditions:
Full-time.
Remote or Moscow office.
Required time availability from 9 am to 1 pm EST to sync up with our North American team.
15 days of vacation and 9 paid holidays, plus additional paid days for sick leave, bereavement, etc, in accordance with US law and policies.
Work schedule follows all US workdays and federal holidays.
What we offer:
Working on global customer experience: users in North America, Europe, UK, Russia and the CIS;
Great team culture of #insensefamily!
Paid business trips to the USA (based on business needs);
Required time availability from 9am to 12pm EST to sync up with our Americas team;
Fast personal growth: numerous challenges and supportive colleagues that you can learn from.

Why Insense:
Build the future. Level up the marketing system. Put it at fingertips, so everybody can use the it to build and be a stakeholder of the future.
Culture. Level up your and your colleagues culture that you are spreading with our products.
Raise the bar. Any hire raises our bar, and you will be the bar raiser for us and newcomers.
Be stakeholder. You build a product helping people's success and working with the biggest worldwide brands & Fortune 500 companies.

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