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RIHub eCommerce Ignite: One-Week Collegiate Venture Hackathon
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Engagement

Based on the information provided and the objectives outlined, here is a potential 6-day engagement plan.

Engagement Plan Overview

Goal: Boost Participation and Excitement.
Key Messages:
Your traction this week is crucial for your success.
Share your direct store link and the collection link.
Tactics: Daily Leaderboard, Resource Sharing, Constant Reminders, Encouragements.
Channels: Discord, Email, Social Media (if applicable).

Day-by-Day Plan

Day 1: Sunday, October 1st
Activity
Kick-off announcement outlining the importance of this week.
Reminder to attend the scheduled workshops and events.
Encourage students to share their direct store links.
Deliverables
Clear and concise kick-off message.
Guidelines on sharing store links.
Day 2: Monday, October 2nd
Activity
Post the first leaderboard standing.
Share a resource related to e-commerce or entrepreneurship.
Reminder about the “Passion to Profit Workshop.”
Deliverables
Daily leaderboard update.
Curated resource (article, video, etc.).
Day 3: Tuesday, October 3rd
Activity
Post the second leaderboard standing.
Share another resource and possibly a quick tip on increasing store traction.
Encourage sharing and promoting their collection.
Deliverables
Daily leaderboard update.
Another curated resource or tip.
Day 4: Wednesday, October 4th
Activity
Post the third leaderboard standing.
Remind students about the workshop today and encourage attendance.
Share insights or a sneak peek from the “Passion to Profit Workshop.”
Deliverables
Daily leaderboard update.
Summary or insights from the workshop.
Day 5: Thursday, October 5th
Activity
Post the fourth leaderboard standing.
Share a final resource or tip.
Send out reminders for the Winner Showcase Event.
Deliverables
Daily leaderboard update.
Final resource or tip before the event.
Day 6: Friday, October 6th
Activity
Send out final reminders for the Winner Showcase Event.
Celebrate the participants and create excitement for the Winner Showcase Event.
Post the final leaderboard standing.
Deliverables
Exciting and celebratory message.
Final leaderboard update.
Thank you message post-event, highlighting key achievements and next steps.

Communication Tips

Keep messages brief, clear, and focused.
Utilize engaging visuals where possible.
Maintain a positive and encouraging tone.
Ensure that all communications are consistent across different channels.

Measurement

Track engagement metrics such as open rates, click-through rates, and participation levels.
Gather feedback from participants for future improvements.

Adjustments

Be ready to make adjustments to the plan based on the responses and engagement levels of the participants.
Keep a pulse on the participants' needs and concerns, and address them promptly.
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