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DATA

Email Marketing

Email Marketing

Content Name

Description

Link to Material

Status

Send Date

Status 2

Behavior-Triggered Sub-Emails:

Initial Email

An introduction to the hackathon, mentioning benefits, prizes, and last year's winner to ignite rivalry.

[Initial Email](#1)

In Progress

9/1/2023

Sub-Email 1.1: Not Opened within 48 Hours

Objective: Re-engage recipients who haven't opened the initial email

CTA: Same as initial email

Content: "Missed Our Last Message? Don't Miss Out on RIHUB Ignite!"

Sub-Email 1.2: Opened but Didn't Click CTA within 48 Hours

Objective: Encourage recipients who opened but did not click the CTA to take action

CTA: "Learn How Your Students Can Benefit"

Content: "Still Thinking About It? Here’s Why You Shouldn't Miss Out!"

Sub-Email 1.3: No Forwarding within 72 Hours

Objective: Encourage recipients to forward the email to relevant parties

CTA: "Forward this Email to Help Students Boost Their Entrepreneurial Skills!"

Content: "Help Your Students Turn Ideas into Businesses!"

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Social Media

Social Media

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Tracking & Metrics

Tracking & Metrics

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