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RIHub eCommerce Ignite: One-Week Collegiate Venture Hackathon
Marketing Campaign Overview
Email Marketing
Social Media Engagement
Tracking & Metrics
DATA
Schedule
Engagement
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DATA


Email Marketing
Content Name
Description
Link to Material
Status
Send Date
Status 2
Behavior-Triggered Sub-Emails:
Initial Email
An introduction to the hackathon, mentioning benefits, prizes, and last year's winner to ignite rivalry.
[Initial Email](#1)
In Progress
9/1/2023
Sub-Email 1.1: Not Opened within 48 Hours
Objective: Re-engage recipients who haven't opened the initial email
CTA: Same as initial email
Content: "Missed Our Last Message? Don't Miss Out on RIHUB Ignite!"
Sub-Email 1.2: Opened but Didn't Click CTA within 48 Hours
Objective: Encourage recipients who opened but did not click the CTA to take action
CTA: "Learn How Your Students Can Benefit"
Content: "Still Thinking About It? Here’s Why You Shouldn't Miss Out!"
Sub-Email 1.3: No Forwarding within 72 Hours
Objective: Encourage recipients to forward the email to relevant parties
CTA: "Forward this Email to Help Students Boost Their Entrepreneurial Skills!"
Content: "Help Your Students Turn Ideas into Businesses!"
Weekly Update 1
Offer tips for success and introduce mentors available for the hackathon.
[Weekly Update 1](#)
In Progress
9/8/2023
​
Weekly Update 2
Highlight stories of past participants and how they benefitted from the hackathon.
[Weekly Update 2](#)
In Progress
9/15/2023
​
Weekly Update 3
Share FAQs and answers to resolve common doubts and push for registrations.
[Weekly Update 3](#)
In Progress
9/18/2023
​
Last-Week Reminder
Summarize key selling points of the hackathon and use a strong CTA for last-minute sign-ups.
[Last-Week Reminder](#)
In Progress
9/22/2023
​
There are no rows in this table
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Social Media
Content Name
Platform
Description
Link to Material
Status
Send Date
Status 2
​
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https://ristartupweek.com/find-event/
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Event Name, Sub-header, Description, Location, Time, CTA
​
​
​
Launch Post
Instagram, Facebook, LinkedIn
Announce the hackathon, showcasing last year's winner for rivalry.
[Launch Post](#)
In Progress
Today
How-To Video
TikTok, Instagram
A quick video tutorial on how to register and what to expect.
[How-To Video](#)
In Progress
Two days from today
Mentor Intro
Instagram, LinkedIn
Introduce mentors who will be available during the hackathon.
[Mentor Intro](#)
In Progress
One week from today
Testimonial Post
Instagram, Facebook
Feature quotes or short videos from past participants.
[Testimonial Post](#)
In Progress
Two weeks from today
FAQ Post
LinkedIn, Facebook
Address common questions about the hackathon.
[FAQ Post](#)
In Progress
Three weeks from today
Final Reminder
All Platforms
Final push showcasing prizes, benefits, and a strong CTA.
[Final Reminder](#)
In Progress
Two days before registration ends
There are no rows in this table
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Tracking & Metrics
Content Name
Type (Email/Social)
Platform
Expected KPIs
Actual Data
Date Checked
Status
Launch Post
Social
Instagram, Facebook, LinkedIn
Engagement Rate, Click-Throughs
​
How-To Video
Social
TikTok, Instagram
Views, Engagement Rate
​
Mentor Intro
Social
Instagram, LinkedIn
Engagement Rate, Impressions
​
Stakeholder Email
Email
Email
Open Rate, Click Rate
​
Testimonial Post
Social
Instagram, Facebook
Engagement Rate, Shares
​
FAQ Post
Social
LinkedIn, Facebook
Engagement Rate, Impressions
​
Final Reminder
Social/Email
All Platforms/Email
Conversion Rate, Click-Throughs
​
There are no rows in this table
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