rihub1
Marketing Campaign Overview

Objective

The marketing campaign aims to attract 50-100 motivated sellers from Rhode Island's colleges, focusing on those interested in entrepreneurship or with existing side hustles. We're specifically targeting 80 students at URI, who are already using KANU for their course requirements.

Key Dates

Campaign Start Date: [9/1/23]
Stakeholder Emails: [9/1/23]
Physical Flyer Distribution: [This Sunday]
Registration Deadline: September 29

Strategy

1. Email Marketing

Initial outreach to channel partners such as entrepreneurship educators and center directors at schools in Rhode Island. ​

2. Social Media Engagement

Posts, videos, and testimonials across multiple platforms including Instagram, LinkedIn, Facebook, and TikTok.

3. Physical Flyers

Handouts at campuses and strategic locations. ​

4. Tracking & Metrics

Continuous tracking of registration rates and activity on the KANU platform.

Channels

Digital: Instagram, LinkedIn, Facebook, TikTok, and official website.
Physical: Flyers at campuses and other strategic locations.

Key Messages

Ease of use of the KANU platform
Attractive prize pool
Zero risk, high reward
Competition across schools
Mentorship opportunities
Last year's winner was a URI student ()

Tone and Style

The tone will be competitive to emphasize school rivalries. We will also highlight the success of last year's winner from URI to boost participation and competition.

Budget

$300 for the entire campaign.

Measurement of Success

Registration rates
Number of businesses launched on KANU

Ways to Support

1. Engage with Social Media Posts

Like, comment, and share posts related to the hackathon.

2. Email Endorsement

Forward emails to your networks to increase visibility and credibility. ​

3. Flyer Distribution

Assist in distributing flyers at your locations. ​

4. Track & Share Metrics

Keep an eye on our performance metrics and share them within your networks. ​
Please let us know if you have any questions or would like further details. Thank you for your support!
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