The marketing campaign aims to attract 50-100 motivated sellers from Rhode Island's colleges, focusing on those interested in entrepreneurship or with existing side hustles. We're specifically targeting 80 students at URI, who are already using KANU for their course requirements.
Key Dates
Campaign Start Date: [9/1/23]
Stakeholder Emails: [9/1/23]
Physical Flyer Distribution: [This Sunday]
Registration Deadline: September 29
Strategy
1. Email Marketing
Initial outreach to channel partners such as entrepreneurship educators and center directors at schools in Rhode Island.
The tone will be competitive to emphasize school rivalries. We will also highlight the success of last year's winner from URI to boost participation and competition.
Budget
$300 for the entire campaign.
Measurement of Success
Registration rates
Number of businesses launched on KANU
Ways to Support
1. Engage with Social Media Posts
Like, comment, and share posts related to the hackathon.
2. Email Endorsement
Forward emails to your networks to increase visibility and credibility.