Marketing Campaign Overview

Objective

The marketing campaign aims to attract 50-100 motivated sellers from Rhode Island's colleges, focusing on those interested in entrepreneurship or with existing side hustles. We're specifically targeting 80 students at URI, who are already using KANU for their course requirements.

Key Dates

Campaign Start Date: [9/1/23]

Stakeholder Emails: [9/1/23]

Physical Flyer Distribution: [This Sunday]

Registration Deadline: September 29

Strategy

1. Email Marketing

Initial outreach to channel partners such as entrepreneurship educators and center directors at schools in Rhode Island.

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2. Social Media Engagement

Posts, videos, and testimonials across multiple platforms including Instagram, LinkedIn, Facebook, and TikTok.

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3. Physical Flyers

Handouts at campuses and strategic locations.

View all marketing assets

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4. Tracking & Metrics

Continuous tracking of registration rates and activity on the KANU platform.

Channels

Digital: Instagram, LinkedIn, Facebook, TikTok, and official website.

Physical: Flyers at campuses and other strategic locations.

Key Messages

Ease of use of the KANU platform

Attractive prize pool

Zero risk, high reward

Competition across schools

Mentorship opportunities

Last year's winner was a URI student (

Gansett Craft Chocolate⁠

)

Tone and Style

The tone will be competitive to emphasize school rivalries. We will also highlight the success of last year's winner from URI to boost participation and competition.