What is Drip Marketing? Drip marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used. Drip marketing is distinct from other database marketing in two ways: (1) the timing of the messages follow a pre-determined course; (2) the messages are dripped in a series applicable to a specific behavior or status of the recipient. It is also typically automated. -
Want to know more? Joe Stych from Zapier’s marketing team has written about it that sums up pretty much everything.
Disclaimer: I pretty much use Coda and Zapier to collect and automate everything. I am not affiliated to Zapier, but if you through this doc you and I do get a referral bonus ().
Enter your email address to play the lead. In reality this lead could come from anywhere, for instance a form on your website.
Did You Know? The phrase "drip marketing" is said to be derived from "drip irrigation", an agriculture/gardening technique in which small amounts of water are fed to plants over long periods of time. -