This is for parents whose kids are getting less interest than they deserve — it’s not a talent issue, it’s an exposure issue. My goal is to simplify the recruiting process, and show you exactly how to systematically get more college coaches interested in your kid.
“Money grab” services, camps, and organizations
Throw stones at other methods
Other recruiting services stealing our content
Objection handles (soften — then validate and reframe)
Does this work for all sports?
How do I know this will work?
Cost
Time
Is it too late?
I’m from a small school or town
“My situation is different”
Timeline regarding outcomes (how long does it take?)
My sport is in season / out of season — does that change anything?
I don’t have much video
This doesn’t work for every single player. Players it doesn’t work for:
Athletes who only go for schools they are NOT capable of playing at
Christine micro-story about ability
Hope for the future
Coach calling your kid and inviting them onto campus
Kid getting ready for school and wearing the sweatshirt for the committed school
Not participating in anxious parent conversations
Get commitment — do everything in your power to help your kid
Hang your hat on that
Exhaust all options
In this video, I’ll show you...
Worst feeling in the recruiting process — not knowing.
Antidote: action — inaction is way more dangerous
Future will continue to get worse
Anger — it’s crazy that great athletes go overlooked and ignored simply because of politics in travel organizations and showcases
3 things you need to earn a scholarship
Step-by-step (with “the importance” slides for each — and criteria for making each successful)
Get as much evidence as possible
Get it in front of as many coaches as possible
Show it to those coaches as many times as possible
Invest in relationships that are progressing
Importance of data to make decisions with email
Opens
Clicks
Replies
At least 20 micro-commitments
Wouldn’t it?
Isn’t it?
Doesn’t it?
Can’t it?
Make sense?
Are you tracking?
Right?
Agreed?
Correct?
Deal?
See what I mean?
Understood?
Got it?
Wouldn’t that be nice?
Do you think doing this will help you get a better result than what you’re currently doing?
Example: does that make sense vs. doesn’t that make sense?
Also mix up using it at the beginning, middle, and end of sentences.
Three options:
Old way
Do nothing
Actually use what I just showed you
Barber analogy (While you can cut your own hair, most people find it easier to just use a barber...”)
3 question punch to lead to the pitch?
Has this video been helpful so far?
Would you like to spend more time together than just this video?
If I had something that would take what we discussed to today and kick it up to the next level, would you like to know about it?
You can make this more specific to the offer.
“Now, here’s what I know about you...even if we had four hours together instead of just this video, it’s going to be hard — almost impossible — to create lasting change, to give you the full extent and benefit of all that I could give you. No matter how good anyone is — and I’m better than most — one measly video isn’t really going to fix your entire recruiting process. While what I’ve given you today was hopefully pretty valuable, it’s frankly just the tip of the iceberg. And if you like what I’ve shared in this video, you’ll love what I’ve got next for you. You see, I was faced with one of two choices. The first choice is I could share what I’ve shared thus far, part ways with you, and then hope that on your won you can make a go of it and maybe be successful. Or my second option is I could take a more active role and responsibility for your success, to create a situation where our relationship could evolve from a one-and-done type of deal to an ongoing, growing, and mutually-rewarding relationship — one where I would do everything I could to make your success certain. I choose the second option, and when you see what I have in store for you, you’ll be glad that I did. It is with great pleasure to introduce to you...”
Price staircase and offer
Information alone is not enough
Want to print your doc? This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
