Vault

Tim D's IG Stories Workshop

March 18, 2024

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Recording of call⁠

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Notion doc from call⁠

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Goal: 10% of audience watches IG story — this seems high to me

e.g. 30,000 audience / 3,000 watch story

2 quick side notes about running a workshop

Be high energy (felt like he was a little low energy) — enjoyed the workshop, though.

“I’m not leaving until you all get your questions answered” — liked this line. There were 19 people on the call...Q&A lasted maybe 10 minutes.

Key Takeaways ⭐️

Use more visuals. Be more aesthetic.

Be intentional about crafting unique urgency offers, promoting evergreen offer, and monitoring audience fatigue. Simple counter to this is A) switch up the offer each week B) hand raise for free lead magnets

Starred Notes

Need to use more visuals on IG. Don’t get lazy with a black background or even static background. Even a simple photo of your monitor, room, or self is a big improvement.

Text aesthetics matter. The formatting and design of the text on the screen can have a huge impact on conversions. Take the extra few minutes to make it look good. Similar to Twitter.

Use polls as the CTA. Feels less invasive. You’ll get way more engagement. Those engagements are micro-commitments. Then DM those that answer the poll. You can even have both options for the poll be a “yes.”

Think twice before sharing how to’s. “Here’s how to do the thing” will lead people to try it on their own first. Instead, try “here’s why the thing matters.”

Handle objections in stories. The better you handle them on story, the less you’ll need to handle them in conversations. Side thought: good Q&A sections are really objection handling sections.

Do not post case studies without context. Tell the story. Stretch the testimonial. You might only need to post one or two a week if you share the story behind the case study. The only exception to this is “testimonial bombs” where you post 10+ in a row to impress (quantitative effect).

Share the specific part of your service that helped achieve a testimonial. Break down your service for someone peeking in from the outside. People will buy the service for specific parts, not the whole.

Use sticker for hand raiser. Best for final story of a launch. DM those who click the sticker. Feels a little less direct than “DM me ______ and I”ll get you more info.”

First story is visual, high engagement stories in the middle. Stop the “story scroll,” then post high engagement stories to boost the original post (apparently, IG puts an emphasis on this).

Careful with evergreen offers & audience fatigue. No more than 2x MAX in promoting an evergreen offer with “story launches.” Simple way to continue pushing an evergreen offer is to include a bonus that is only available for a limited amount of time. “For clients who sign up this week ONLY, we’re giving away _______.” Core offer remains the same, but feels different to prospects. You can also sell of parts of the core offer on a one-time basis. Workshops, quick services, etc.

Story launch to lead magnets. Train the audience to say yes to micro-commitments by “launching” lots of free value. If you only launch paid products, the audience will stop watching your stories & participating.

Quick Notes

Prospect Progression: stranger → follower → fan → customer → client

Collect content — don’t create.

Family posts get great engagement.

He used a ton of visuals throughout the workshop which made it easy to follow along. I found myself thinking, “I hope he shows an example of this...” — and then he did. Be like Tim. Use visuals.

When DM’ing, ask context questions. Start conversations. Don’t just send a link.

Running ads? You must post stories.

1-2 → Not worth running ads. Wasting money.

3-4 → Solid.

5-6 → Ideal.

Things that increase story views

Reactions

Scroll left

Profile clicks

Votes on a poll

Side note: if you have a big CTA you want to push, post high engagement stories, wait 24 hours, then make the pitch on the following day’s first story.

Ways to improve stories

Insight story. Things that go against the grain. Make audience say, “woah.” Do this at least once per week. Differentiate yourself from competitors.

More conversation in stories, themselves. Use questions, evoke feelings. “How would you feel if...” or “Wouldn’t that be nice?” or “But isn’t it a pain when...”

Problem → Solution testimonial. Tell the story. Don’t be lazy.

First story needs to be eye-catching. For example, Tim often uses a pic of his Mercedes because he knows people will stop scrolling and “react” to the post.

Tim’s Workflow

Write all copy for the stories.

Gather creative for each one.

Put together and post.

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