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If I had to get 10 scholarship offers again starting from ZERO, here's what I'd do.
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IG Stories This Week

Testimonials
Teaching
Opinions
“What I’m Seeing”
Dig into pain (why you’re experiencing something)
YT videos
Personal stories
“Wow” belief breaking

Monday (testimonial)
Post 1: Where they started
Post 2: Why they struggled
Post 3: The result we got them
Post 4: What we did to change that
Post 5: Sneak peak of what it’s like to work with us
Tuesday (”wow” belief breaking)
Post 1: Most people believe...
Post 2: But when you think about it...
Post 3: Make it obvious why that’s crazy
Post 4: Here’s what I think you should do instead
Post 5: It’s working really well for us
Wednesday (personal story)
Post 1: Things were fine, but not great
Post 2: Things got worse
Post 3: They got terrible (5-second transformation moment)
Post 4: Things got better
Post 5: I’m on top of the world
Thursday (pain)
Post 1: Callout what they’re experiencing
Post 2: How does that make them feel
Post 3: If they don’t change, here’s what will happen...
Post 4: But there’s a way out.
Post 5: Tease solution + mention you work with clients
Friday (thought leader — what I’m seeing)
Post 1: I’m seeing (this) in college recruiting or sports
Post 2: It’s incredibly important because...
Post 3: Where I think this ends up
Post 4: How this directly affects them
Post 5: What they should do about it
Saturday
Post 1: Struggling with X?
Post 2: If you don’t fix it here’s what will happen.
Post 3: And if that happens, here’s what will happen next.
Post 4: So you need to do X instead.
Post 5: I made a YT video talking about X. Go watch it (link)
Sunday
Post 1: Callout what they’re experiencing
Post 2: How does that make them feel
Post 3: If they don’t change, here’s what will happen...
Post 4: But there’s a way out.
Post 5: Tease solution + mention you work with clients
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