Dig into pain (why you’re experiencing something)
Monday (testimonial)
Post 1: Where they started Post 2: Why they struggled Post 3: The result we got them Post 4: What we did to change that Post 5: Sneak peak of what it’s like to work with us Tuesday (”wow” belief breaking)
Post 1: Most people believe... Post 2: But when you think about it... Post 3: Make it obvious why that’s crazy Post 4: Here’s what I think you should do instead Post 5: It’s working really well for us Wednesday (personal story)
Post 1: Things were fine, but not great Post 3: They got terrible (5-second transformation moment) Post 4: Things got better Post 5: I’m on top of the world Thursday (pain)
Post 1: Callout what they’re experiencing Post 2: How does that make them feel Post 3: If they don’t change, here’s what will happen... Post 4: But there’s a way out. Post 5: Tease solution + mention you work with clients Friday (thought leader — what I’m seeing)
Post 1: I’m seeing (this) in college recruiting or sports Post 2: It’s incredibly important because... Post 3: Where I think this ends up Post 4: How this directly affects them Post 5: What they should do about it Saturday
Post 1: Struggling with X? Post 2: If you don’t fix it here’s what will happen. Post 3: And if that happens, here’s what will happen next. Post 4: So you need to do X instead. Post 5: I made a YT video talking about X. Go watch it (link) Sunday
Post 1: Callout what they’re experiencing Post 2: How does that make them feel Post 3: If they don’t change, here’s what will happen... Post 4: But there’s a way out. Post 5: Tease solution + mention you work with clients