Overall Strategy

How to separate yourself from every other player and stand out in a sea of competition

⁠

2 parts

Target specific schools that need you on their team

Marketing mentality

Target specific schools that need you on their team

We’ll talk about how to do this more specifically a little later on, but I want you to understand why this is important.

Tournament

8 fields

16 teams → 20 players per team → 320 players

If you go about the process like everyone else, in order for a coach to see you, like you, and move the conversation forward with you — all of these things have to happen simultaneously (below)

The coach has to be watching your field/game

The coach’s program has to need your position and graduation year

You have to be playing in the game

You have to have an opportunity to make a play (hitting or fielding)

You have to do something good (best hitters fail 3 out of 10 times)

The odds of this happening are incredibly low. That’s why most players fail.

The ugly truth: schools watch players they are already in contact with, or are in desperate need of a certain position.

Marketing mentality

Provide value

Reduce friction

Provide value

The recruiting process is not about YOU. It’s about the program you can help.

It’s not about what you can get. It’s about what you can give.

This is all coaches care about.

Show the coach exactly how you can bring him value.

He has a problem (a role to fill) — you need to prove that you are the solution.

Put it on a silver platter. Make it undeniable. Make it irresistible.

Reduce friction

Amazon: how easy do they make it to buy something?

The more obstacles you need to overcome to buy something, the less likely you are to buy.

Make it incredibly easy for the coach to recruit you

Minimize the amount of effort he has to put in to recruit you

The easier it is to recruit you, the less risky you are.

The less risky you are, the more opportunities he’s going to give you to prove your value.

The more opportunities you have to prove your value, the more likely you are to perform well and land the scholarship.

Oklahoma coach: “You made my life so easy. I wish everyone was doing what you’re doing.”

Give them all the information they need, be prompt with replies, be clear with next steps, etc.

This is how you stand out amongst hundreds of thousands of players. You have to play a different game than everyone else. Otherwise, you’re playing the lottery.

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