Test this: Would you like me to update you periodically with new video?
Do you know any other coaches looking for a (grad class) (position)?
Figure out the problem you want to solve and who to solve it for. It’s challenging to solve multiple problems at one time. Choose one that you can solve really well. Choose one position.
There are 3 kinds of problems college coaches have.
They know they need a specific position and graduation class
They suspect they need a position and grad class, but aren’t 100% sure
They don’t yet know that they need a position and grad class
You won’t know what coaches want to see from your email. You must test.
Test subject lines
Test personalization vs. non-personalization
Test stats and no stats
Test more context vs. less context
Test highlight video vs. a few shorter videos
Test question vs. no question
Two types of audiences: warm and cold
Warm audiences are coaches who know of you ahead of time (you’ve chatted with them, coach contacted them, you visited their school, etc)
Cold audiences are coaches who have never heard of you
The only ways for coaches to find out about you
Discover you at tournaments
Coach recommendation
Stumble across you on social media
Direct contact
Coaches have significantly less trust in cold outreach
You’ll need more volume
Follow up more times, more ways
How do coaches evaluate a player?
Dream outcome
Perceived likelihood of achievement
Time delay
Effort and sacrifice
3 ways to get more college coaches interested
More
Better
New
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