Test this: Would you like me to update you periodically with new video?
Do you know any other coaches looking for a (grad class) (position)?
Figure out the problem you want to solve and who to solve it for. It’s challenging to solve multiple problems at one time. Choose one that you can solve really well. Choose one position. There are 3 kinds of problems college coaches have. They know they need a specific position and graduation class They suspect they need a position and grad class, but aren’t 100% sure They don’t yet know that they need a position and grad class You won’t know what coaches want to see from your email. You must test. Test personalization vs. non-personalization Test more context vs. less context Test highlight video vs. a few shorter videos Test question vs. no question Two types of audiences: warm and cold Warm audiences are coaches who know of you ahead of time (you’ve chatted with them, coach contacted them, you visited their school, etc) Cold audiences are coaches who have never heard of you The only ways for coaches to find out about you Discover you at tournaments Stumble across you on social media Coaches have significantly less trust in cold outreach Follow up more times, more ways How do coaches evaluate a player? Perceived likelihood of achievement 3 ways to get more college coaches interested 
