It is frustrating to send emails to college coaches over and over...and not hear back.
Personally, I think the most frustrating part is that nobody teaches us a different way.
Many typical athletes are talented, hard-working, capable of playing college sports...
So why don’t college coaches see this?
Over the last 8 years, I’ve spoken to countless athletes to learn what they did.
And I identified 5 common mistakes that they make.
Let’s take a closer look.
Follow along with me on the average athlete’s actual scholarship process, and see if you can spot the mistakes along the way.
Put yourself in the shoes of a typical athlete.
They’ve been going to lessons for years.
They’re one of the better players on their high school team.
They’ve gotten a little bit of interest from some lower tier schools...
But they’re not getting the kind of interest they deserve.
They feel stuck.
And what’s worse...they aren’t really sure how to fix it.
So they want to change.
Can you guess the first place they go when they’re trying to get more interest from college coaches?
Yup, you guessed it.
Showcases.
And they might even tell themselves...let’s just see if I can turn some heads.
But they have no real plan.
And this is mistake #1 — going to showcases & camps with no plan.
Okay, let’s keep going.
When they come home from the showcase, and see an empty inbox the next morning...
They replay “common advice” in their head.
What does everyone else say they’re “supposed” to do?
And this is mistake #2 ...
Sticking to what they know.
What if I told them that most of the advice recruiting “experts” and “club coaches” are giving out is actually hurting their chances of getting a scholarship?
What if I told them that college coaches often go to showcases to watch players they are already in contact with?
Most athletes & parents don’t know this.
They’ve just heard that they’re “supposed to” go to showcases.
And when they don’t know what else to do...
They stick with what they know.
And that brings us to mistake #3 ...
Taking what they can get.
At this point, the average athlete is starting to get frustrated.
So what do they do?
Lean on their high school or club coach to make connections for them.
They put their future in someone else’s hands.
They just accept what’s in front of them and hope for the best.
Okay, let’s pause.
Do you notice what’s happening?
From the very beginning of the process, they’ve delegated their scholarship process to other people.
Showcases, high school coaches, even recruiting software.
One of the most important opportunities in life — the chance to attend a college they LOVE — is now in the hands of someone else who has other priorities that are more important to them.
Think about that...let that sink in.
No one will care about your future and your success more than you.
You should want to be in the driver’s seat.
You should love it.
You should own it.
You shouldn’t rely on someone else who doesn’t care as much as you do.
Well, at this point...
The average athlete doesn’t realize any of these mistakes.
As you can see, these are really subtle.
And most other people do them, too.
So most of us don’t notice these mistakes.
But there are still a few more.
To try and make some magic happen, the typical athlete starts adding some pizazz — some flare.
They change up some of the adjectives they use to describe themselves to college coaches.
Let’s change “incredible” to “amazing.”
That will fix the problem.
Let’s add some text to the video to help provide some context.
And let’s make the font a bright green so it catches the coach’s eye.
Really?
This is how you’re going to prove to a college coach that you’re worthy of a scholarship?
With the font color?!
And they spend hours and hours on things that don’t really make a difference.
And this is mistake #4 ...
Overemphasizing the things that don’t matter.
Focusing on adjectives and font colors and which social media you should post your video to is the equivalent of trying to fill a sea world aquarium tank with a plastic cup you’d drink from at the dinner table.
It’s not going to help.
It makes no sense.
When you follow the Scholarship Playbook, all the “generic advice” simply becomes a formality.
Back to the typical athlete.
Here’s where they start emailing every school they can find.
No specific strategy, no rhyme or reason, other than hoping — it’s gonna work out.
And this is mistake #5 ...
Blasting emails into the black hole.
And this is the final pitfall that leaves the typical athlete feeling defeated.
Because guess what happens...
After all this work, all this time, all this effort...
Well, for most people.
Nothing.
They’ve done all the things they were told to do and they get no response.
So they blame their high school coach, and they say things like, “Getting a scholarship is just luck.”
And I call this slow descent into frustration — the spiral of doom.
I have seen so many talented athletes start the recruiting process excited and hopeful, and after going to 2 showcases, 5 showcases, 10 showcases, and even more...and not having a single coach interested...
That silence can make even the most talented athletes doubt themselves.
And so on and on this cycle goes.
Chances are, you’ve experienced something like this.
I think most of us have.
But now that you are here in Scholarship Playbook, I’m not going to let this happen to you.
I show you this typical athlete’s process — not to humiliate anybody, but to emphasize the point that most people don’t even give themselves a real chance at earning a scholarship to a school they love.
They may be a great player. They may be really enthusiastic.
But the most fatal mistake of all is that they’ve effectively outsourced their scholarship process to people who don’t care as much as they do.
Now, you and I have been conditioned to follow generic advice that appeals to typical athletes.
But as you start to get deeper into the material in Scholarship Playbook, you’ll start to realize — hm, there may be a better way.
The average advice gets us average results.
And looking around, I don’t think we want to be average. Particularly when it comes to our athletic careers.
We want to play at a school we’re capable of playing at. We want to fulfill our potential. We want to be so irresistible that colleges are having bidding wars for a chance to sign us.
We want college coaches who are eager to give us scholarships.
And this is happening to athletes just as talented, with similar skills, similar experience, similar backgrounds.
This is the complete opposite of the typical athlete.
This is scholarship talent.
And this, is part of what you’ll learn in the Scholarship Playbook.
College coaches are looking for talented players all the time.
But here’s the thing...
They don’t only look at showcases.
In fact, that’s often the last place they look.
They’re constantly operating in the shadows, looking for players that are underrated and undervalued.
So that when they are ready to make a move, they know exactly who to go to.
The truth is that the best scholarship opportunities are found by connecting with college coaches individually and naturally.
It’s about real relationships, real people.
None of this “number on a piece of paper” stuff.
Remember that a lot of parents & athletes have been brought up to believe that their scholarship process needs to be efficient.
I don’t want efficiency.
I want the right scholarship offer. I want the right college for me.
One that fits me like a glove, and gives me the college experience that I want.
One thing I want to emphasize is that Scholarship Playbook is not just a pipe dream for somebody else.
By joining this program, you now have the power to take control of your scholarship process, and to get further than you ever thought possible.
We’re going to show you how, we’re going to show you examples...
And then you’re going to know exactly what to do.
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