Overall Approach
The launch should position Global HR Support as a natural extension of Boundless’ EOR expertise. A service offering practical, flexible support for HR leaders struggling with compliance and bandwidth when scaling internationally.
We focus on credibility (trusted HR expertise) and speed (fast, flexible access) as key differentiators. The strategy balances existing customers (upsell/cross-sell) and new prospects (awareness and pipeline building).
Product Positioning (Boilerplate)
Boundless Global HR Support gives your team instant access to local HR expertise across 30+ countries. From onboarding and policy development to complex terminations, our subscription bundles act as a flexible extension of your in-house team, ensuring compliance and freeing you to focus on growth.
Promotion Strategy
Pre-launch
Tease on LinkedIn and in the newsletter with a focus on “HR backup when you need it most.” Educate in (Reddit/Linkedin) through sharing short posts on common HR pain points (terminations, onboarding, policy compliance). Targeted outreach to top existing customers (account managers send pre-launch emails). Launch Week
Main announcement: LinkedIn + email campaign to our full database. Blog + landing page live with clear call-to-action (bundle pricing, easy sign-up). Co-founder/CEO post framing why Boundless is expanding into advisory. Post-launch
Nurture campaigns: HR guides, compliance checklists, “Ask an HR expert” webinars. Paid LinkedIn ads to HR/People Ops personas in key markets. Retargeting for website visitors and newsletter sign-ups. Ongoing customer comms: promote advisory as an add-on in lifecycle emails. Distribution Channels
Organic Social (LinkedIn + Reddit primary): Thought leadership, feature spotlights, pain/problem/solution. Email (existing customers + leads): Segmented nurture (current EOR users vs prospects). Content Marketing: Blog posts, compliance resources (templates, checklists), Reddit threads. Paid Social (LinkedIn/Reddit): Target HR/People Ops in tech and scaling companies, retarget site visitors, answer FAQ in Reddit. Partnerships: Leverage existing legal/accounting/HR networks for referral mentions. Website: Dedicated product page with pricing and FAQs. Sales Enablement
Key Needs for the Sales Team
One-page battlecard (value prop, pricing, key objections). Demo script with example scenarios (onboarding in France, terminations in Spain). Slide deck with simple visuals (pain points, solution, bundles). FAQ sheet for common compliance queries. Internal training session (30 mins) before launch. Launch Requirements
Positioning and messaging framework (tagline, elevator pitch, value prop). Landing page with bundle pricing and clear CTA. Email templates: announcement, nurture, customer upsell. Social assets: launch graphics, explainer video (with Dee). Sales materials: battlecard, deck, FAQs. Internal process: lead routing, trial sign-up, customer success handover. Timeline & Milestones
6–8 weeks out
Finalise messaging + positioning Draft content plan (blogs, social, email) Design landing page + initial sales deck Align with sales on process 4–6 weeks out
Build and QA landing page Prepare sales enablement pack Schedule pre-launch teasers on LinkedIn/newsletter Build email segments (customers vs prospects) 2–3 weeks out
Dry run internal training Load campaigns into marketing automation Confirm PR/blog launch content Set up analytics dashboards Launch Week
Go-live: website, email blast, LinkedIn announcement Host internal sales kick-off (day before launch) Monitor leads and engagement in real time Post-launch
Run nurture campaigns and webinars Optimise paid and organic campaigns based on performance Gather early customer testimonials for Q4 marketing 
HR Support
