Promotion Tactics for Global HR Support Launch
Goals:
20 HR support subscription customers by December 31st, 2025. Pre-Launch (July – 17 Sept 2025)
Goal: Build awareness and anticipation, educate the audience on HR challenges and tease solution.
Core Tactics
LinkedIn Teaser Series (Organic) Frequency: 1 post per week (company + leadership) The growing challenge of international HR compliance. The hidden costs of mishandling terminations/onboarding abroad. “Soon, a simpler way to get HR support globally…” (soft teaser). Format: Short posts with simple graphics, carousel highlighting pain points, stat-based visuals (e.g., “52% of HR leaders say…”). Audience: Full database (customers + leads). Content: “We’ve been listening — here’s what’s coming to make international HR simpler.” CTA to sign up for launch notification. Timing: Late July + early September reminder. “Top 5 pitfalls in international onboarding” “How to handle cross-border terminations compliantly” Use as pre-launch lead magnets; promote on LinkedIn. Customer Soft Outreach (CS + Sales) Account managers send “coming soon” emails to top accounts (position as value-add to existing EOR service). Invite interested customers to join early access/waitlist. Launch Week (18 Sept 2025)
Goal: Drive maximum visibility on day 1 to convert awareness into sign-ups and inquiries.
Core Tactics
Hero LinkedIn Announcement Post from Boundless account + CEO/Co-founder personal accounts. Strong headline: “Meet your new HR backup — instant expertise, anywhere.” Visual: short launch video or animated graphic showing coverage (30+ countries). CTA: link to landing page. Segment 1: Existing Customers — Focus on add-on benefit: “Enhance your Boundless subscription with HR support.” Segment 2: Prospects — Pain-point driven: “Finally — expert HR support without borders.” Send on launch day; follow-up 3–5 days later with case example or guide. Blog: “Why we’re launching Global HR Support — and what it means for HR teams.” Optional PR: Brief press note for HR/tech media outlets (if bandwidth allows). Sales + Customer Success Activation Coordinated LinkedIn engagement (liking/commenting on launch post). Outbound email cadences using battlecard messaging. Post-Launch (Sept – Dec 2025)
Goal: Sustain momentum, nurture leads with value-add content, generate early customer stories.
Core Tactics
Nurture Content (2–3 month drip) Compliance checklist: “Are you covered in all 30+ countries?” HR handbook template (lead magnet). “Ask an HR expert” webinar series (monthly Q&A). Paid LinkedIn Retargeting Target site visitors and launch post engagers. Ads featuring pricing bundles (“4, 10, 20 hours — flexible support”). Rotate creative every 6 weeks. Customer Proof / Testimonials Capture first 2–3 customer quotes or mini case studies by November. Use for Q4 LinkedIn campaigns and nurture emails. “Scaling without borders” (growth angle). “Compliance without complexity” (risk reduction angle). “Your HR team, extended” (capacity/bandwidth angle). Priority Order
Landing page (must-have to anchor all promotion). Launch announcement content (email, LinkedIn, blog). Sales enablement (so sales can amplify launch). Teaser + nurture content (blog, checklist, webinar). Paid retargeting (launch + ongoing optimisation). 
Promotion
