Marketing Hub

[Do not fill this one] Weekly Focus

Distribution plan for Buyer Guide

Monthly check-in on Q targets

Advertising SOP

Potential Clay plays

Meet the Marketing Team

⁠

Irina Dzhambazova Head of Marketing

⁠

Athena Apostolopoulou Growth Marketing Manager

⁠

James Kelly Senior Content Writer

Team Responsibilities

Team Responsibilities

Domain

Owner

Description

Notes

Link

Column 6

Marketing strategy

Open

Brand and positioning

Open

Marketing budget

Open

Content

Content strategy, briefing, and reviews of glossary and externally produced articles

Open

Hubspot operations

Audit, improvements, roadmap

Open

In-Person events

Field marketing

Open

Customer advocacy

Case studies, interviews

Open

Vendor Mangement

Marketing agency, various consultants

Open

Newsletters

Monthly cadence

Open

Web development

Roadmap owner

Open

Demand gen

Webinars, ebooks, hybrid chats, benchmarks

Open

Webinars

Planning and execution

Open

Benchmark updates

Yearly updates from HR (pdf + landing pages)

Open

Email marketing

Nurtures, invites, updates

Open

Marketing + sales collateral

Decks, benchmarks, one-pagers, downloadables

Open

Design

eBooks, landing pages, other collateral

Open

Social media

Linkedin, Twitter

Open

There are no rows in this table

⁠

Ongoing Relationship Management

Ongoing Relationship Management

Name

Owner

Description

Gripped

Ad campaigns and content development

Vencha

ICP, competitors and market research

Tigros

Hubspot operations

Andreas

SEO campaign

Upwork

Designers

Developer

Website development

There are no rows in this table

⁠

Archived - Marketing Board

Archived - Marketing Board

[SEO + Lead magnets] The ultimate guide to global employment

Based on this structure

https://docs.google.com/document/d/19JHyGx-r2Rzy58lyOS9eHcETtWNXoiJOhc2UD5RrQgg/edit?usp=sharing

⁠

[Advocacy] Targeted approach for review gathering

Plan

Who should Dee message

Content strategy

[SEO] FAQ

Downloadables

time off infographic

take home pay infographic

employer taxes infographic

Outbound campaign survey research

topics?

pick an audience

write emails

VC events

Get back to:

Molten

Eightroads

[SEO] Guest post for backlinks

Reach out to and write guest posts for:

Payslip - What is global payroll week

Groker -

@Michael O'Connell

⁠

to add a backlink

Case Study Fexco

Case Study Cubic Telecom

Case study Fund Recs

Find a partner to help us find speaking opportunities

Research Quora requirements by mid-Decembers

Understand cost and time requirements

Build high-level project/budget/scope

Plan email with checklists

In reference to email “Planning for 2024? Let your partners at Deel help”

Promo plan for Hybrid Chats

Ideas:

Post snippets on social

Create podcast channel for Hybrid Chats in Apple Podcasts + Spotify

Glossary project more keywords

get guidance on what terms to do next from Gripped

HubSpot Optimisation

Assist Daniel as he does the work

Ongoing support of Gripped

Linkedin competitor follower monthly outbound

Every week do a dripify campaign with 250 contacts from the larger lists of competitor followers -

https://docs.google.com/spreadsheets/d/1SP3BJQetuJiPryHmId3gzQtLuPqPNlNM/edit?usp=sharing&ouid=107263608512626697131&rtpof=true&sd=true

⁠

2024 Q1 Webinar Plan

Idea: What’s new around the globe (laws, regulations, and more)

Update to Website Copy

Slides for Sales deck

Case study Next 15

More data, less story

[Webinar] A buyer guide to EoR

Web dev Pipeline

Country guide updates

HR have been tracking changes we need to make here -

https://docs.google.com/spreadsheets/d/1tBzHrT6Q0JtJDhAstg5Vpkkc2GWAdAED8fyX5QNuJ6s/edit?usp=sharing

⁠

For now it’s only the countries underlined in green, work through the changes as you find time

Podcast Interview Request

Boundless/Otonomee/Habitus Health and Grow Remote teams

Just an FYI that I have agreed to do this podcast in December

As soon as I have a confirmed date/time, I will let you know.

Pricing update

Presentation for Unleash

Glossary project

Romania country guide

UNLEASH World logistics

decide swag and start prepping

decide who attends from Boundless

decide which customers do we invite

October webinar - Navigating country complexities: A guide to international employment

Date - Tbc

get confirmation from Alannah

brainstorm topic further

@Athena Apostolopoulou

⁠

@Irina Dzhambazova

⁠

tbc

[SEO + Advocacy] Mawla case study

[SEO] Case study homepage

Work for Vencha

screen designers

have a pain chat

put together a list of 10 People Ops leaders (customers + friends)

Code Institute case study

[Foundational] Marketing plan + Budget

Hybrid Chats: Ep 4

Script

video edit

graphics

Unleash invites

Hybrid Chats Episode 5 production

edit

slides

links to Coda doc

Offsite content and planning

⁠

https://docs.google.com/document/d/1dllWn1wEkqrNG3L11qTIEW3fS906JfqE2HsczYJNdrU/edit?usp=sharing

⁠

UNLEASH Startup competition

Produce video for Unleash

come of with concept

create script

record

July webinar - What employees want: 2023 Remote Working Trends

Date - July 19th

Host Dee (we could involve John as well)

set up scoping and other calls

Produce Ebook on Remote statistics

select designer -

@Irina Dzhambazova

⁠

review first draft

finalise

June Webinar - Switching EoR providers

Tasks -

https://docs.google.com/spreadsheets/d/18veoX8Ho_tL4_rm6WrHgz83W_RU9mWynUUQ7-GIeeUM/edit?usp=sharing

⁠

Hybrid Chats Ep 6 Recording

go through links

put together script

record

Hybrid Chats Ep 6 production

add links to coda doc

edit video

create visuals

Find BDR

Talk to Lynn

Reach out to other agency

Talk with Go 2

Add GoGlobly Talent stuff to guides

[Advocacy] Customer survey

Finalise survey

Select platform

finalise who we are sending it to

CB Insights survey

Hybrid Chats episode 5

review articles

write script

record - July 5th

Hubspot kick off project

get three quotes

choose 1

kick off

Hybrid chats move to the website

Dima to create a new page for podcasts + template

⁠

@Irina Dzhambazova

⁠

to create pages for episode 1,2 and 3 + thank you page

⁠

@Athena Apostolopoulou

⁠

to Create a Coda template for the notes

[Advocacy] Finalise profiles

Need different copy for Capterra from the other ones

Trustpilot

CZ promo

Hubspot Audit

Sign the contract

add Daniel to Hubspot and Intercom

Sponsorship UNLEASH World

sign sponsorship deal

International people Ops book on EoR submission

⁠

https://docs.google.com/spreadsheets/d/177Qw0HQrwDH3mSKksD1zLlhGdduLdaA0SIhryxQmGdQ/edit#gid=0

⁠

July Webinar Prep

Emails

Landing page

Calendar invites

Webinar contingency plan

[SEO and Brand] Hybrid Chats ep 3

edit video -

cut snippets -

create a holding slide for beginning -

[SEO] Finland country guide

upload to coda

do overview in Surfer

upload to wordpress

[SEO] Country page changes

[Events + SEO] Grow remote conference and Op Ed

Disqualified clean up

⁠

@Irina Dzhambazova

⁠

- when suits you? Thursday afternoon looks pretty open for me + Max

[SEO + Brand] Ep 2 of Hybrid chats

edit video - DONE

cut snippets -

create a holding slide for beginning -

[SEO] Webinar home page

[SEO + Advocacy] EOR risks post

April Newsletter

John + Liam press release

May newsletter

Ravio co-marketing partnership

Post new jobs on social+Careers page

[Lead magnets] Webinars SOP

scope document

identify the top 5 HR media and reach out for media kits for potential media buys

Default global podcast

Linkedin retargetting

look through Figma for visuals

Create new visuals if needs be

Write copy

[SEO + Brand] Ep 1 of Hybrid chats

edit video - DONE

cut snippets - DONE

create a holding slide for beginning - DONE

[Lead magnet] April webinar

come up with title and summary - DONE

prep according to SOP - DONE

landing page - DONE

Update benefit benchmarks

July newsletter

September Webinar: How to be remote first

Confirm date in Sep

Confirm speakers (Dee)

set up scoping and other calls

⁠

Bowtie

⁠

⁠

⁠

WBD recommended

187

5.6

30-60 days

4.6

4.4

0.66

Our actuals (if keeping the same designations except SALs equaling Deals)

36 days

Our actuals (if SQLs=Meetings booked and SAL equals Deals)

36 days

There are no rows in this table

⁠

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