Meet the Marketing Team

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Irina Dzhambazova Head of Marketing

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Athena Apostolopoulou Growth Marketing Manager
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James Kelly Senior Content Writer
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James Ellis Marketing Growth Ops Manager
Team Responsibilities
Domain
Owner
Description
Notes
Link
Column 6
1
Marketing strategy
Irina Dzhambazova
Open
2
Brand and positioning
Irina Dzhambazova
Open
3
Marketing budget
Irina Dzhambazova
Open
4
Content
Irina Dzhambazova
Content strategy, briefing, and reviews of glossary and externally produced articles
Open
5
Hubspot operations
Irina Dzhambazova
Audit, improvements, roadmap
Open
6
In-Person events
Irina Dzhambazova
Field marketing
Open
7
Customer advocacy
Irina Dzhambazova
Case studies, interviews
Open
8
Vendor Mangement
Irina Dzhambazova
Marketing agency, various consultants
Open
9
Newsletters
Irina Dzhambazova
Monthly cadence
Open
10
Web development
Athena Apostolopoulou
Roadmap owner
Open
11
Demand gen
Athena Apostolopoulou
Webinars, ebooks, hybrid chats, benchmarks
Open
12
Webinars
Athena Apostolopoulou
Planning and execution
Open
13
Benchmark updates
Athena Apostolopoulou
Yearly updates from HR (pdf + landing pages)
Open
14
Email marketing
Athena Apostolopoulou
Nurtures, invites, updates
Open
15
Marketing + sales collateral
Athena Apostolopoulou
Decks, benchmarks, one-pagers, downloadables
Open
16
Design
Athena Apostolopoulou
eBooks, landing pages, other collateral
Open
17
Social media
Athena Apostolopoulou
Linkedin, Twitter
Open
There are no rows in this table
Ongoing Relationship Management
Name
Owner
Description
1
Gripped
Irina Dzhambazova
Ad campaigns and content development
2
Vencha
Irina Dzhambazova
ICP, competitors and market research
3
Tigros
Irina Dzhambazova
Hubspot operations
4
Andreas
Irina Dzhambazova
SEO campaign
5
Upwork
Athena Apostolopoulou
Designers
6
Developer
Athena Apostolopoulou
Website development
There are no rows in this table

Archived - Marketing Board
1
Not Started
14
Next up
1
In Progress
5
Done
64
Paused/Blocked
6
Discarded
4
[SEO + Lead magnets] The ultimate guide to global employment
Irina Dzhambazova
[Advocacy] Targeted approach for review gathering
Athena Apostolopoulou
Irina Dzhambazova
Content strategy
Irina Dzhambazova
[SEO] FAQ
Irina Dzhambazova
Downloadables
Irina Dzhambazova
Athena Apostolopoulou
Outbound campaign survey research
Michael O'Connell
VC events
Irina Dzhambazova
[SEO] Guest post for backlinks
Irina Dzhambazova
Michael O'Connell
Case Study Fexco
Irina Dzhambazova
Case Study Cubic Telecom
Irina Dzhambazova
Case study Fund Recs
Irina Dzhambazova
Find a partner to help us find speaking opportunities
Irina Dzhambazova
Research Quora requirements by mid-Decembers
Athena Apostolopoulou
Plan email with checklists
In reference to email “Planning for 2024? Let your partners at Deel help”
Promo plan for Hybrid Chats
Athena Apostolopoulou
Glossary project more keywords
Irina Dzhambazova
HubSpot Optimisation
Assist Daniel as he does the work
Irina Dzhambazova
Ongoing support of Gripped
Irina Dzhambazova
Linkedin competitor follower monthly outbound
Irina Dzhambazova
Anthony Clery
Amber Bishop
Max Baldock
2024 Q1 Webinar Plan
Update to Website Copy
Irina Dzhambazova
Slides for Sales deck
Irina Dzhambazova
Case study Next 15
More data, less story
Dee Coakley
[Webinar] A buyer guide to EoR
Irina Dzhambazova
Athena Apostolopoulou
Web dev Pipeline
Athena Apostolopoulou
Country guide updates
Athena Apostolopoulou
Podcast Interview Request
Athena Apostolopoulou
Irina Dzhambazova
Pricing update
Irina Dzhambazova
Presentation for Unleash
Irina Dzhambazova
Glossary project
Athena Apostolopoulou
Irina Dzhambazova
Romania country guide
Irina Dzhambazova
Athena Apostolopoulou
UNLEASH World logistics
Irina Dzhambazova
October webinar - Navigating country complexities: A guide to international employment
Irina Dzhambazova
Athena Apostolopoulou
[SEO + Advocacy] Mawla case study
Irina Dzhambazova
[SEO] Case study homepage
Irina Dzhambazova
Work for Vencha
Irina Dzhambazova
Code Institute case study
Irina Dzhambazova
[Foundational] Marketing plan + Budget
Michael O'Connell
Hybrid Chats: Ep 4
Irina Dzhambazova
Athena Apostolopoulou
Unleash invites
Irina Dzhambazova
Hybrid Chats Episode 5 production
Athena Apostolopoulou
UNLEASH Startup competition
Irina Dzhambazova
Produce video for Unleash
Irina Dzhambazova
Athena Apostolopoulou
Emily Castles
July webinar - What employees want: 2023 Remote Working Trends
Irina Dzhambazova
Athena Apostolopoulou
Produce Ebook on Remote statistics
Athena Apostolopoulou
June Webinar - Switching EoR providers
Irina Dzhambazova
Athena Apostolopoulou
Hybrid Chats Ep 6 Recording
Irina Dzhambazova
Hybrid Chats Ep 6 production
Athena Apostolopoulou
Find BDR
Irina Dzhambazova
Add GoGlobly Talent stuff to guides
[Advocacy] Customer survey
Irina Dzhambazova
Athena Apostolopoulou
CB Insights survey
Irina Dzhambazova
Hybrid Chats episode 5
Irina Dzhambazova
Hubspot kick off project
Irina Dzhambazova
Hybrid chats move to the website
Irina Dzhambazova
Athena Apostolopoulou
[Advocacy] Finalise profiles
Irina Dzhambazova
Athena Apostolopoulou
CZ promo
Irina Dzhambazova
Hubspot Audit
Sponsorship UNLEASH World
Irina Dzhambazova
International people Ops book on EoR submission
Irina Dzhambazova
July Webinar Prep
Athena Apostolopoulou
Webinar contingency plan
Athena Apostolopoulou
[SEO and Brand] Hybrid Chats ep 3
Irina Dzhambazova
Athena Apostolopoulou
[SEO] Finland country guide
Irina Dzhambazova
[SEO] Country page changes
Irina Dzhambazova
[Events + SEO] Grow remote conference and Op Ed
Irina Dzhambazova
Disqualified clean up
Irina Dzhambazova
Max Baldock
Anthony Clery
[SEO + Brand] Ep 2 of Hybrid chats
Irina Dzhambazova
Athena Apostolopoulou
[SEO] Webinar home page
Irina Dzhambazova
[SEO + Advocacy] EOR risks post
Irina Dzhambazova
April Newsletter
Irina Dzhambazova
John + Liam press release
Irina Dzhambazova
May newsletter
Irina Dzhambazova
Ravio co-marketing partnership
Irina Dzhambazova
Post new jobs on social+Careers page
Irina Dzhambazova
[Lead magnets] Webinars SOP
Athena Apostolopoulou
Default global podcast
Irina Dzhambazova
Dee Coakley
Linkedin retargetting
Irina Dzhambazova
Michael O'Connell
[SEO + Brand] Ep 1 of Hybrid chats
Irina Dzhambazova
Athena Apostolopoulou
[Lead magnet] April webinar
Athena Apostolopoulou
Update benefit benchmarks
Athena Apostolopoulou
July newsletter
Irina Dzhambazova
September Webinar: How to be remote first
Irina Dzhambazova
Athena Apostolopoulou

Bowtie


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1
WBD recommended
187
28
5.6
5
30-60 days
4.6
4.4
0.66
2
Our actuals (if keeping the same designations except SALs equaling Deals)
63
17
36 days
3
Our actuals (if SQLs=Meetings booked and SAL equals Deals)
23
46
36 days
There are no rows in this table

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