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Marketing Hub
Meet the Marketing Team
Team Responsibilities
Domain
Owner
Description
Notes
Link
Column 6
1
Marketing strategy
Open
2
Brand and positioning
Open
3
Marketing budget
Open
4
Content
Content strategy, briefing, and reviews of glossary and externally produced articles
Open
5
Hubspot operations
Audit, improvements, roadmap
Open
6
In-Person events
Field marketing
Open
7
Customer advocacy
Case studies, interviews
Open
8
Vendor Mangement
Marketing agency, various consultants
Open
9
Newsletters
Monthly cadence
Open
10
Web development
Roadmap owner
Open
11
Demand gen
Webinars, ebooks, hybrid chats, benchmarks
Open
12
Webinars
Planning and execution
Open
13
Benchmark updates
Yearly updates from HR (pdf + landing pages)
Open
14
Email marketing
Nurtures, invites, updates
Open
15
Marketing + sales collateral
Decks, benchmarks, one-pagers, downloadables
Open
16
Design
eBooks, landing pages, other collateral
Open
17
Social media
Linkedin, Twitter
Open
There are no rows in this table
Ongoing Relationship Management
Name
Owner
Description
1
Gripped
Ad campaigns and content development
2
Vencha
ICP, competitors and market research
3
Tigros
Hubspot operations
4
Andreas
SEO campaign
5
Upwork
Designers
6
Developer
Website development
There are no rows in this table
Archived - Marketing Board
Not Started
14
Next up
1
In Progress
5
Done
64
Paused/Blocked
6
Discarded
4
[SEO + Lead magnets] The ultimate guide to global employment
Based on this structure
[Advocacy] Targeted approach for review gathering
Content strategy
[SEO] FAQ
Downloadables
Outbound campaign survey research
VC events
Get back to:
[SEO] Guest post for backlinks
Reach out to and write guest posts for:
@Michael O'Connell
Case Study Fexco
Case Study Cubic Telecom
Case study Fund Recs
Find a partner to help us find speaking opportunities
Research Quora requirements by mid-Decembers
Plan email with checklists
In reference to email “Planning for 2024? Let your partners at Deel help”
Promo plan for Hybrid Chats
Ideas:
Glossary project more keywords
HubSpot Optimisation
Assist Daniel as he does the work
Ongoing support of Gripped
Linkedin competitor follower monthly outbound
2024 Q1 Webinar Plan
Update to Website Copy
Slides for Sales deck
Case study Next 15
More data, less story
[Webinar] A buyer guide to EoR
Web dev Pipeline
Country guide updates
HR have been tracking changes we need to make here -
https://docs.google.com/spreadsheets/d/1tBzHrT6Q0JtJDhAstg5Vpkkc2GWAdAED8fyX5QNuJ6s/edit?usp=sharing
For now it’s only the countries underlined in green, work through the changes as you find time
Podcast Interview Request
Boundless/Otonomee/Habitus Health and Grow Remote teams
Pricing update
Presentation for Unleash
Glossary project
Romania country guide
UNLEASH World logistics
October webinar - Navigating country complexities: A guide to international employment
@Athena Apostolopoulou
@Irina Dzhambazova
[SEO + Advocacy] Mawla case study
[SEO] Case study homepage
Work for Vencha
Code Institute case study
[Foundational] Marketing plan + Budget
Hybrid Chats: Ep 4
Unleash invites
Hybrid Chats Episode 5 production
Offsite content and planning
UNLEASH Startup competition
Produce video for Unleash
July webinar - What employees want: 2023 Remote Working Trends
Produce Ebook on Remote statistics
@Irina Dzhambazova
June Webinar - Switching EoR providers
Hybrid Chats Ep 6 Recording
Hybrid Chats Ep 6 production
Find BDR
Add GoGlobly Talent stuff to guides
[Advocacy] Customer survey
CB Insights survey
Hybrid Chats episode 5
Hubspot kick off project
Hybrid chats move to the website
@Irina Dzhambazova
@Athena Apostolopoulou
[Advocacy] Finalise profiles
CZ promo
Hubspot Audit
Sponsorship UNLEASH World
International people Ops book on EoR submission
July Webinar Prep
Webinar contingency plan
[SEO and Brand] Hybrid Chats ep 3
[SEO] Finland country guide
[SEO] Country page changes
[Events + SEO] Grow remote conference and Op Ed
Disqualified clean up
- when suits you? Thursday afternoon looks pretty open for me + Max
@Irina Dzhambazova
[SEO + Brand] Ep 2 of Hybrid chats
[SEO] Webinar home page
[SEO + Advocacy] EOR risks post
April Newsletter
John + Liam press release
May newsletter
Ravio co-marketing partnership
Post new jobs on social+Careers page
[Lead magnets] Webinars SOP
Default global podcast
Linkedin retargetting
[SEO + Brand] Ep 1 of Hybrid chats
[Lead magnet] April webinar
Update benefit benchmarks
July newsletter
September Webinar: How to be remote first
Bowtie
1
WBD recommended
187
28
5.6
5
30-60 days
4.6
4.4
0.66
2
Our actuals (if keeping the same designations except SALs equaling Deals)
63
17
36 days
3
Our actuals (if SQLs=Meetings booked and SAL equals Deals)
23
46
36 days
There are no rows in this table
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