Meet the Marketing Team

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Irina Dzhambazova Head of Marketing

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Athena Apostolopoulou Growth Marketing Manager
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James Kelly Senior Content Writer
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Jim Ellis Marketing Operations Manager

Team Responsibilities
Domain
Owner
Description
Notes
Link
Column 6
Marketing strategy
Open
Brand and positioning
Open
Marketing budget
Open
Content
Content strategy, briefing, and reviews of glossary and externally produced articles
Open
Hubspot operations
Audit, improvements, roadmap
Open
In-Person events
Field marketing
Open
Customer advocacy
Case studies, interviews
Open
Vendor Mangement
Marketing agency, various consultants
Open
Newsletters
Monthly cadence
Open
Web development
Roadmap owner
Open
Demand gen
Webinars, ebooks, hybrid chats, benchmarks
Open
Webinars
Planning and execution
Open
Benchmark updates
Yearly updates from HR (pdf + landing pages)
Open
Email marketing
Nurtures, invites, updates
Open
Marketing + sales collateral
Decks, benchmarks, one-pagers, downloadables
Open
Design
eBooks, landing pages, other collateral
Open
Social media
Linkedin, Twitter
Open
There are no rows in this table
Ongoing Relationship Management
Name
Owner
Description
Gripped
Ad campaigns and content development
Vencha
ICP, competitors and market research
Tigros
Hubspot operations
Andreas
SEO campaign
Upwork
Designers
Developer
Website development
There are no rows in this table

Archived - Marketing Board
14
1
5
64
6
4
[SEO + Lead magnets] The ultimate guide to global employment
[Advocacy] Targeted approach for review gathering
Content strategy
[SEO] FAQ
Downloadables
Outbound campaign survey research
VC events
[SEO] Guest post for backlinks
Case Study Fexco
Case Study Cubic Telecom
Case study Fund Recs
Find a partner to help us find speaking opportunities
Research Quora requirements by mid-Decembers
Plan email with checklists
In reference to email “Planning for 2024? Let your partners at Deel help”
Promo plan for Hybrid Chats
Glossary project more keywords
HubSpot Optimisation
Assist Daniel as he does the work
Ongoing support of Gripped
Linkedin competitor follower monthly outbound
2024 Q1 Webinar Plan
Update to Website Copy
Slides for Sales deck
Case study Next 15
More data, less story
[Webinar] A buyer guide to EoR
Web dev Pipeline
Country guide updates
Podcast Interview Request
Pricing update
Presentation for Unleash
Glossary project
Romania country guide
UNLEASH World logistics
October webinar - Navigating country complexities: A guide to international employment
[SEO + Advocacy] Mawla case study
[SEO] Case study homepage
Work for Vencha
Code Institute case study
[Foundational] Marketing plan + Budget
Hybrid Chats: Ep 4
Unleash invites
Hybrid Chats Episode 5 production
UNLEASH Startup competition
Produce video for Unleash
July webinar - What employees want: 2023 Remote Working Trends
Produce Ebook on Remote statistics
June Webinar - Switching EoR providers
Hybrid Chats Ep 6 Recording
Hybrid Chats Ep 6 production
Find BDR
Add GoGlobly Talent stuff to guides
[Advocacy] Customer survey
CB Insights survey
Hybrid Chats episode 5
Hubspot kick off project
Hybrid chats move to the website
[Advocacy] Finalise profiles
CZ promo
Hubspot Audit
Sponsorship UNLEASH World
International people Ops book on EoR submission
July Webinar Prep
Webinar contingency plan
[SEO and Brand] Hybrid Chats ep 3
[SEO] Finland country guide
[SEO] Country page changes
[Events + SEO] Grow remote conference and Op Ed
Disqualified clean up
[SEO + Brand] Ep 2 of Hybrid chats
[SEO] Webinar home page
[SEO + Advocacy] EOR risks post
April Newsletter
John + Liam press release
May newsletter
Ravio co-marketing partnership
Post new jobs on social+Careers page
[Lead magnets] Webinars SOP
Default global podcast
Linkedin retargetting
[SEO + Brand] Ep 1 of Hybrid chats
[Lead magnet] April webinar
Update benefit benchmarks
July newsletter
September Webinar: How to be remote first

Bowtie


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WBD recommended
187
28
5.6
5
30-60 days
4.6
4.4
0.66
Our actuals (if keeping the same designations except SALs equaling Deals)
63
17
36 days
Our actuals (if SQLs=Meetings booked and SAL equals Deals)
23
46
36 days
There are no rows in this table

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