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What?

A strategy for the events that we will attend, speak at and organise ourselves. For the events we will attend/try to speak at, we will focus on HR, Payroll, Global mobility and avoid tech conferences.

Why?

Events have always been a great source of leads and customers
We have a lot to say and it has to be heard at scale
Dee is a great speaker
To push the conversation about problematic EoRs - not all EoRs are the same.
To drive awareness that we're the trusted experts in the space.
Learn and get product vision

Which ones do we go to and who from the team goes?

From a
longer list
⁠
of events, we will prioritise the ones, which are truly relevant. Predominantly Dee/Emily will attend/speak but we can look into sending sales to some for biz dev and payroll for learning.
Scoring
Quality and variety of attendees - decision makers/executives/practitioners (the higher level the better)
+
2. Purpose for attendance - sell/learn/network/partner (sell gets highest score and should be prioritised but learning should be there as well)
+
3. Theme (1-2 events per theme)

*Extra points for EI involvement

Who do we want to meet at events

HR/payroll/mobility leaders of midsized companies with international team
HR payroll/mobility leaders of midsized companies that are curious about hiring overseas
HR focused media
potential partners:
co-marketing (ie Tolley)
employment/recruitment/HR agencies
recruiters
product integrations

Next steps

Select the events we want to focus on - 1st week of Feb
Develop topics and themes for talks - 1st week of Feb
Develop the pitches and start sending - second week of Feb
Start booking travel and accommodation - to be done by end of Feb
Prep before each event

Questions:

How many events in total
Budget

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