How Tos & Documentation

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How to publish an episode of Hybrid Chats

This article outlines the process to publish an episode of Hybrid Chats on the website and publish the podcast on various channels.

Preparing the Files

We record all episodes of Hybrid Chats on . As soon as a new episode is recorded, the Host (in most cases that will be Irina) creates a new folder in the shared Marketing drive, under > .
To publish an episode of Hybrid chats on the website, follow the steps below:
Access the newly created folder and download the full session recording.
Open the Podcast Script doc (the Host will provide this doc) which includes the outline of the conversation. You will need this to come up with the title of the episode which should be about 70 characters long. The title structure is “Something Short And Catchy — Further Explanation of What The Episode Includes”.
Open the doc and paste the articles discussed in this episode on the . This library is shared on the thank you landing page and includes links to all past referenced articles. Simply copy/paste, following the existing structure.
Create a cover for the episode in Figma. , where new ones should also be created on. You will need to create 3 assets:
A front cover - maintain the overall design, and simply replace the title with the new one
A back cover - this slide remains the same for all episodes
A podcast cover - this is the same as the front cover but in a 1:1 ratio
Export the creatives in PNG.
Import the recording in a video editor, such as iMovie. Crop any dead space at the beginning and end of the episode. It’s a best practice to maintain ~2 seconds of dead air before the audio begins.
Import the covers into iMovie and place one at the beginning and one at the end of the cropped recording.
Add a fade transition (Fade to Black) between the creatives and the recording both at the beginning and the end of the episode.
Shorten the start creative duration to 2 seconds. Make sure the transition doesn’t overlap with the audio, otherwise the sound will start during the transition.
While having the creative selected, click on the crop icon and select Fit.
At the top right-hand side in iMovie, click on the export icon and then Export File. You will need to export 2 files:
Audio only (this will be used for the podcast) - Title format is “Hybrid Chats - Ep. XX (Audio Only)”
Video and Audio, with the following settings - Title format is “Hybrid Chats - Ep. XX”
Screenshot 2024-02-06 at 5.31.50 PM.png

8. Once your files are exported upload all assets, including images, audio file, and edited video to the drive.
9. Open Youtube and go to the . Click on Create at the top right-hand side to upload.
10. Select the video and audio file you exported and click to upload.
11. Use the same title used on the creative for the video on Youtube.
12. Upload the same thumbnail as used on iMovie, do not add to a playlist, and select no in made for kids.
13. For the description, start with “On this episode of Hybrid Chats, John and Irina discuss:” and list the articles discussed as outlined on the doc.
14. After the bulleted list add the following excerpt:
Hybrid Chats is a production of Boundless, a global employment, benefits, and payroll platform enabling companies to seamlessly hire talent worldwide without the hustle of dealing with local legislation, compliance, and hiring policies. We handle all the nitty-gritty for you, so you can focus on what you love: doing amazing work with your dream team.
15. Leave the video Unlisted and press Save.

Website

Once your video is uploaded on Youtube it’s time to publish on the website. To do so, follow the steps below:
Login to .
Go to on the left-hand side navigation panel.
Click on “Duplicate this” on the latest episode available.
Click “Quick Edit” and under Title change the number of the episode and paste the full title. Then, under Slug, follow the the structure below (e.g. episode-XX-title-that-comes-after-the-dash)
Screenshot 2024-02-08 at 1.15.32 PM.png
5. Leave the Status as Draft, and click Update.
6. Press Edit to update the information on the landing pages (main and thank you content updated here).
7. Once inside the editor, click on Edit with Oxygen to update the page copy.
Screenshot 2024-02-08 at 1.18.59 PM.png
8. First you will need to replace the image with the blue cover creative you previously made. To do so, export from Figma and pass through a compressor, such as to optimize the image file.
9. Then, update the numbered list items in the description with the things disucssed on the episode. Do not hyperlink here, we will provide the URLs for these pages on the thank you landing page.
10. Next, you will need to update the blue title on the right-hand column with this episode’s title.
11. Finally, you will need to update the form. To do so you will need to go to Hubspot and navigate to Marketing > Lead Capture > .
12. Search for Hybrid Chats and clone any of the forms. They are all identical to one another, except for the page they point to upon completion. Replace the URL with the thank you page URL and publish your form.
13. Copy the script and go to wordpress, click on the Structure icon, find the Code Block, and select PHP & HTML of the left-hand side panel. Paste the form script there.
14. Replace the Featured Image with the blue creative and write a short excerpt (up to 200 characters) in the right-hand panel in Wordpress.
15. In the Yoast SEO section, provide a Focus keyphrase, SEO title (same as episode title), a meta description (same as the excerpt), and click on the Social tab to update the social and twitter images.
16. Scroll down to the Thank you content (videos) section, and add the following information:
Video title: Hybrid Chats: Episode XX
Video subtitle: paste the excerpt
Video: paste the video embed code, or simply replace the URL with the new video URL. Remove the part after the ? on the original URL and replace with ?rel=0. This will disable Youtube’s recommended videos to watch after the recording stops.
Screenshot 2024-02-08 at 6.09.05 PM.png
Content: this is the same bullet points from the page description, but with hyperlinks to the actual content. Follow the same structure as the duplicated page to ensure consistency.
Related content: Select 3 pieces of related content to show below the recording.
17. Click on Publish, at the top right-hand.
18. Go to the on the website and review the page, testing for the following:
Main page: check the creative is updated, review the title and excerpt for typos and accuracy.
Landing page: review the creative, summary, title, and fill out the form. It should point to the thank you page.
Thank you page: check the title and subtext for typos and accuracy, play the video to ensure it’s the correct one and was embedded successfully, check the links on all articles to ensure they point to the right place.

Podcast

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