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Pipeline, Planning and Roles


Issue
Description
People involved
Priority
Effort
Cost
Impact
Duration
Type
Status
Date Reported
Who Reported
Suggested Resolution Process
Notes
Website redesign
000
100
Connect to Asana
Colab with sales
000
95
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Rebrand
000
95
Connect to Asana
Hire and onboard product marketing
000
71
Connect to Asana
Product & positioning
000
100
Connect to Asana
Content
blog, newsletters, ebooks
000
2
Connect to Asana
Hubspot
000
80
Connect to Asana
Revops
000
80
Connect to Asana
2025 Strategy
000
100
Connect to Asana
Monthly Webinars
000
5
Connect to Asana
Website maintanence
000
5
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Hire and onboard Field marketing
000
75
Connect to Asana
Demand Gen
figuring out channels, hiring, executing
000
3
Connect to Asana
Marketing Ops
000
80
Connect to Asana
G2
000
Connect to Asana
Marketing support
000
4
Connect to Asana
Meetings and comms
000
4
Connect to Asana
Country guides
editing and putting on the website
000
1
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Design
000
5
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Reporting
000
2
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Paid
000
5
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New country launches
000
1
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PR
000
2
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Events
000
3
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Social media
000
2
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Analyst/inflencer marketing
000
2
Connect to Asana
Analytics
Hotjar G4, being analytical about performance, dashboard
000
Connect to Asana
There are no rows in this table


What we should be doing
Countries - a whole lot more around countries, showing how much we know, technical expertise. this is good to focus on as we figure out positioning
Robust seo strategy - content-first approach to marketinhg
Audience building strategy
SEO
sales enablemnt where sales get us to more poeple
partnerships
moving to more top of funnel content, which simply will resonste with more people
personal brand of founders, slaes, other team members aka Nick
surveys as audience builders
PLG
More content formats
podcast
video
books
consultations
Adding to user generated content - how to get more involved there
Funnel optimisation

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