Note: Think about how to automate content generation, and about how to present information graphically as much as possible.
Monthly Marketing Report
1. Summary
Purpose: Provide an overview of any key issues, development, or actionable insights from this month’s data. Key Highlights: Summary of significant updates for the month. 2. Marketing Goals and KPIs
Goals Overview: Outline the marketing goals set for the month / this qtr. Key Performance Indicators: Present key metrics (possibly for rolling 12 mths) such as: Number of marketing-generated leads Conversion rates at each stage of the funnel Customer acquisition cost (CAC) Return on investment (ROI) for campaigns 3. Campaign Performance
Overview of Campaigns: Description of major campaigns executed during the month. Results Analysis: Performance metrics for each campaign, including: Reach and engagement levels 4. Event Performance
Overview of Events: Description of major events that happend during the month. Results Analysis: Performance metrics for each event, including: Attendee numbers/activated leads 5. Website and SEO Metrics
Website Traffic: Total visits, unique visitors, and page views. SEO Performance: Key metrics such as organic traffic growth, keyword rankings, and backlinks acquired. 6. Social Media Performance
Engagement Metrics: Likes, shares, comments, and follower growth across platforms. Campaign Insights: Analysis of specific social media campaigns and their effectiveness. 7. Email Marketing Metrics
Email Campaign Performance: Open rates, click-through rates (CTR), and conversion rates for email campaigns. Subscriber Growth: Changes in subscriber lists and engagement levels. 8. Lead Generation and Nurturing
Lead Sources: Breakdown of leads by source (e.g., organic, paid ads, referrals). Nurturing Metrics: Engagement levels with leads through various channels. 9. Market Trends and Competitive Analysis
Industry Trends: Insights into any market trends affecting the business. Competitor Activity: Overview of any particularly relevant competitor marketing strategies and positioning. 10. Challenges and Areas for Improvement
Identified Challenges: Discussion of any obstacles faced during the month. Action Plans: Strategies to address challenges in future marketing efforts. 11. Future Outlook
Upcoming Initiatives: Planned marketing activities for the next month. Strategic Alignments: How upcoming initiatives align with overall business objectives. 12. Conclusion
Summary of Findings: Recap of the report’s main points. Next Steps: Outline immediate actions or decisions/actions/support required from leadership. 
