Forms

I believe we need to reconsider our approach by requiring business emails in our HubSpot form submissions, and here's why. First, associating contacts with their respective companies becomes significantly more straightforward when they use business emails. This inclusion is crucial for maintaining an organised CRM where each contact is linked correctly to their employer, enhancing our B2B relationships and facilitating targeted marketing efforts.

Secondly, the accuracy of contact attribution is at risk without business emails. These email addresses serve as a vital link in tracking the effectiveness of our marketing campaigns aimed at specific companies. By only having personal emails, we lose the ability to clearly see which companies are engaging with our content, leading to potential misallocations of our marketing resources and skewed performance data.

On the topic of contact reporting, the absence of business emails makes our data segmentation and analysis far less reliable. Our reports need to reflect an accurate segmentation of interactions by company to inform our strategies and operational decisions effectively. Without business email addresses, our insights could be incomplete or misleading, which could lead to poor strategic choices and inefficient marketing practices.

Moreover, the issue of contact duplication becomes a bigger challenge without business emails. Individuals using multiple personal emails can appear as several contacts within our system, complicating communication and personalisation strategies. This duplication not only inflates our contact numbers falsely but also hampers our ability to deliver cohesive and personalised customer experiences.

Lastly, the overall hygiene of our data suffers without the use of business emails. The presence of numerous personal and varied email addresses can clutter our database, making it difficult to manage and necessitating frequent, labor-intensive cleanups. By mandating business emails right from the start, we can enhance the structure and reliability of our data, reducing the need for constant corrections and ensuring our marketing efforts are both effective and efficient. This change is essential for maintaining a clean, professional, and functional database that supports our strategic goals at Boundless.

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