Form Data

At Boundless, we pride ourselves on creating world-class content that drives high engagement. As highlighted in our recent HubSpot audit, we have identified that not requiring business emails for accessing our content has led to several issues, including duplication in our CRM, attribution problems, and complications in communicating with prospects or companies. These issues are expected to intensify as we transition to account-based marketing (ABM), where accurately attributing contacts to their companies is crucial.

To address these challenges, we will limit access to our high-quality content to prospects or customers who provide business emails, avoiding freemium sources such as Gmail, Hotmail, etc. Therefore, we will enable the "block free email providers" option on all forms, except for the "Speak to Us" forms.

Implementation Plan for Blocking Free Email Providers in HubSpot Forms:

Step-by-Step Instructions:

Navigate to your HubSpot account and log in with your credentials.

Access Forms:

From the main dashboard, go to Marketing > Lead Capture > Forms.

Select a Form:

Choose the form you wish to edit by clicking on its name. This will open the form editor.

Edit Email Field:

In the form editor, locate the email field. Click on the email field to open its options.

Enable Block Free Email Providers:

In the field options, look for the setting labeled "Block free email providers". This setting is usually found under the "Field Options" tab.

Toggle the switch to enable the option. This will block common freemium email providers such as Gmail, Yahoo, and Hotmail.

Update Form Settings:

Ensure all other necessary form settings are correctly configured.

Save your changes by clicking on the Save button at the top-right corner of the form editor.

Repeat for Other Forms:

Repeat steps 3 to 6 for all other forms, except for the "Speak to Us" forms. This ensures that only business emails are allowed for accessing our content.

Goals and Benefits:

Improved Data Quality:

By blocking free email providers, we ensure that the data we collect is more reliable and accurate.

Enhanced Attribution Accuracy:

This measure will help us accurately attribute contacts to their respective companies, improving our marketing efforts and reporting.

Streamlined Communication:

With fewer duplicates and more accurate data, our communication with prospects and customers will be more effective and efficient.

Responsible Parties:

Irina and Athena, who know the content marketing well enough to decide what content to apply this to, will carry out the actions outlined in this plan.

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