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EP Event Template 3: Post-Event Email

Use this template to draft the copy for the post-event email and share it with the event content creator or EP design lead to lay out the email in Mailchimp.

Example of a post-event email in Mailchimp:

https://mailchi.mp/77b3df5d7c1b/your-coaching-journey-continues-with-us-6425104⁠

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Standard operating procedure (SOP)

Objective

Ensure that every participant and registrant receives a timely and professional follow-up email after each online event to:

Share valuable resources

Thank them for their participation or interest

Reinforce the call-to-action (CTA)

Invite them to engage further with The Coaching Village (TCV)

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Timing

Send the post-event email within 1–2 business days after the event.

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Audience

All attendees who joined the session live

All registrants who signed up but did not attend

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Best Practices

Keep the email concise.

Use friendly, professional language.

Double-check all links before sending.

Use simple formatting for easy reading (bullet points, bold for key actions).

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Email Structure

1. Subject Line Options

Thank You for Joining + Your Event Resources Inside!

You’re Invited: Access the Replay + Coaching Resources!

Missed the Session? Here’s What You Need to Know

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2. Email Body Content

Opening:

Thank the registrants warmly for their interest or participation.

Acknowledge the value of their time.

Resource Sharing:

Provide the link to the event recording hosted on TCV (if available).

Attach or link to any relevant presentation slides, handouts, or resources.

CTA Reminder:

Highlight the next action (e.g., register for an upcoming program, book a consultation, sign up for a related webinar).

Invite to Join The Coaching Village (TCV):

Encourage recipients to join TCV for ongoing access to resources, peer learning, and future sessions.

Closing:

Offer a friendly note that you look forward to connecting again soon.

Include a point of contact for any questions.

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Post-event email: [Event name]

Event date: [date]

Post-event email status: [e.g. “In progress” or “Sent out via Mailchimp on <date>”]

Subject Line (target max 55 characters):

xxxx

Preview Text (target max 100 characters):

xxxx

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Email Body

Header (target max 40 characters):

xxxx

Body Text:

Hi [First Name],

[Intro with thank-you and brief event description for context]

💡 Key Takeaway

[1-3 key takeaways; use bullet points, as appropriate]

🎥 Event Replay You can watch the full session recording here (via The Coaching Village): 👉 Watch the replay

📖 Presentation Slides

Download the presentation slides (via The Coaching Village):

👉 Download slides

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Interested in strengthening your coaching capabilities? Check out our coach training programs:

[Program title] [Program description]

👉 Learn more here | Book a 30-minute consultation

[Program title] [Program description]

👉 Learn more here | Book a 30-minute consultation

New to The Coaching Village? Join our global coaching community to access exclusive events, resources, and peer learning. 👉

Join The Coaching Village now⁠

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Thank you for being part of our coaching community!

The Emerge Performance Team

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