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Positioning EP as a leader in East–West, systems-based leadership and performance psychology. Accelerating TPC/TTC/TEC enrollment cycles. Making consulting impact more visible (Engine A). Strengthening TCV community engagement and retention. Building trust and long-term brand equity across Asia.
Program explanations (what, why, how) Key frameworks and methods Micro-lessons from each program Enrollment reminders & promotional pushes Insights from faculty
AI & Coaching AI & Leadership AI & Business / Organizations AI & Human Skills (awareness, adaptability, presence) Gen Z x AI insights
Upcoming workshop promos Webinar announcements Event reminders Last-call registrations Post-event highlights
Leadership & performance quotes AI or program-related quotes Event-specific inspirational lines Light humor / meme-style content Punchy micro-insights
EP Tuesday Polls (weekly)
AI x leadership reflections Stories, frameworks, lived experiences East–West leadership insights
Consultant spotlights Framework / case study / method Team reflections Gen Z perspective content
Leadership Question of the Month: Common executive questions answered simply. Framework-in-Action (monthly carousel): Show practical applications of EP tools. Transformation Mythbreakers: Quick myth vs. reality format on change and culture.
Competency-in-20-Seconds Reels: Micro explainer videos. Alumni Spotlights: Short transformation quotes or micro stories.
Inside the Village (monthly): Highlights from the month’s community activity. Community Teaches: 1–2 sentence advice from members. TCV Monthly Learning Pack: Key takeaways + upcoming themes in one visual. Digital Coaching Moments: Early signals related to future digital products.
Continue EN → CN reposting. Keep content simple, instructional, and immediately applicable.
Reach: +5–8% monthly Engagement rate: +1–2%
Follower growth: +2–3% monthly Interpretation model used in 30% of CN posts
Program cycles & educational content AI leadership themes Monthly consulting case studies Event promotions & recaps Newsletter EN → CN translations
Faculty insightsEngine A content formats: Mythbreakers, Framework-in-Action Engine C enrichment: Inside the Village, Community Teaches, Learning Pack CN “interpretation” model for better relevance with minimal extra effort
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Content Strategy 2026
1. Strategic Purpose of Content
Content supports EP’s growth by:
Content functions as a growth engine, creating an ongoing cycle of:
Awareness → Trust → Action → Engagement → Re-engagement.
2. Current Content Pillars
1. Program Education & Promotion (TPC / TTC / TEC)
Focus: Increase understanding, relevance, and momentum around EP’s core programs.
Frequency: 1–2 posts/week
2. AI
Focus: Establish EP and Han Ee as credible voices at the intersection of AI, leadership, and performance.
Frequency: 1–2 posts/week
3. Event Promotion
Focus: Support visibility and attendance for EP’s workshops, webinars, launches, and TCV events.
Sub-categories:
Frequency: Dependent on active events (minimum 1/week).
If the schedule is tight, memes/quotes will be replaced by event content.
4. Quotes & Memes (Theme-Based)
Focus: Light, high-engagement content that aligns with monthly themes.
Frequency: 1/week
5. Community Engagement
Focus: Activate audience participation and build a sense of community.
Frequency: 1/week
6. Newsletter (Han Ee’s LinkedIn Newsletter)
Focus: Deliver deeper thought leadership and build recurring readership.
Frequency: Bi-weekly
7. Associate Consultants & Team EP Highlights
Focus: Show expertise, people, and internal learning culture.
Frequency: 1/month
3. Enhancements for 2025
ENGINE A — Corporate Consulting
ENGINE B — Programs (already strong)
ENGINE C — Ecosystem / TCV
China Channels (Low Effort Model)
6. KPIs
Core Channels (LinkedIn / IG / FB)
China Channels
7. Summary (What We Keep + What We Add)
We Keep
We Add
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