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Indiverse Continuum

'Welcome! You're here because we think your game can grow.'

You made a game! Now it’s time to launch it. Indiverse Continuum is a sprint designed to help indie tabletop creators sharpen their messaging, build a sustainable go-to-market plan, and gain the tools to do it again on their next project.

The launch is over, the hype fades, and suddenly you're left trying to reach new players. Indiverse Continuum is a bridge for that gap — helping you uncover your products true positioning, measure real progress, and build a growth plan while you learn highly repeatable methods. We work with you to uncover what makes your game actually resonate, then give you a repeatable, evidence-based method to measure interest, translate it into signals, and convert it into traction. You’ll walk away with a critical tools, a method for real distribution planning, and new confidence in your own ability to scale your success — plus guaranteed visibility on Indiverse to keep your momentum going.

With Continuum, you don’t just get a plan or a checklist. You build your foundations as a self-publisher.

Why Continuum?

This isn’t just a marketing service — it’s the next step in your journey. You’ve brought something incredible into the world. But for many creators, this part — building sustained traction — is the hardest.

We’ll help you get more scientific about how you reach players and get into retail. You’ll learn how to validate what messaging works (and why), how to understand what really motivates buying, and how to carry that skillset forward into the future.

Continuum is part of Indiverse because we don’t just want to list and market your game — we want to help you grow as a creator. And growth doesn’t mean just performing well on our platform — it means getting your game to where it truly needs to be.

We are experts in the global tabletop market

Continuum is led by the team behind Indiverse — a tabletop marketplace built from the ground up to support indie creators — with real experience helping crowdfunded games sharpen their message and grow beyond the campaign.

Together, we’ll build the bridge between what you’ve made and how you grow it.

You’ll be working with leading specialists

Haydn Fraser is a product marketer, founder, and creator advocate with over a decade of experience helping startups and creators turn ideas into lasting products. He’s led go-to-market strategy for software platforms, built and scaled original ventures, and worked hands-on with indie tabletop game designers to sharpen their messaging and grow their audience.

As the founder of Indiverse, Haydn is focused on closing the gap between creative success and sustainable business — giving creators the clarity, confidence, and strategic tools they need to keep going.

What’s included?

🧠 1. Messaging Reflection Workshop A live or async session where we unpack your game’s current messaging, identify what’s working (and what isn’t), and explore how to reframe it for post-campaign success.

📐 2. Scientific Positioning Framework We’ll help you test and validate your positioning using a structured, evidence-based method you can apply again for future games.

📝 3. Retail-Ready Product Copy We’ll rewrite your product description and key messaging blocks to better serve long-term buyers — not just backers. You’ll get a copy doc you can use on your store, Indiverse, or retailer submissions.

📊 4. Go-To-Market Plan A tactical plan outlining your next steps: sales channels, outreach strategy, offers, and messaging priorities. All built lean and designed for indie creators.

📡 5. Marketing Performance Metrics We’ll help you make everything measurable. From email click rates to customer interest signals, you'll learn how to track real-world responses and define your game’s post-campaign health — so you know what’s working and what to adjust.

🌌 6. Visibility on Indiverse Your game will be featured on the Indiverse homepage for 30 days and included in an upcoming community email campaign — with tracking and support.

🎥 7. Feature Video We'll script and produce a short, creator-aligned product video to help you market your game across your store, socials, and Indiverse listing.

🚀8. Crowdfunding Plan & Campaign Creative Development If you’re pre-campaign, we can help you with absolutely everything - from creative campaign communication to marketing campaigns.

When this sprint is over, you’ll have...

✅ A More Effective Message You’ll know exactly how to communicate your game — to new buyers, retailers, or press — in ways that actually help you grow.

✅ Validated Positioning We’ll help you figure out what makes your game different and desirable, based on signals and data — not just guesswork, verbal feedback or backer hype.

✅ A Repeatable Iteration Method You’ll learn how to stress-test your copy, positioning, and language — what evidence to trust, and what you definitely should ignore.

✅ A Post-Campaign Growth Plan We’ll map out where to focus next and track retailer success — from audience building to direct sales to retail readiness — so you don’t lose the path.

✅ A Foundation for Long-Term Success You’ll leave with a toolkit you can use again and again: messaging templates, a way to gather audience insights, and a simplified go-to-market method designed for indie creators.

✅ Guaranteed Visibility on Indiverse Your game will be featured on the Indiverse homepage and included in marketing emails — so new players can actually discover what you’ve built.