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‘Our job is to understand exactly why your game fits with retailers, distribution, publishers, and buyers’
As a product marketer for over a decade — having worked with the largest companies in the world, tiny startups, indie tabletop designers, and building my own companies — I’ve narrowed my view on marketing.
Marketing is the process of
Here’s the hard truth:
Marketing doesn’t sell games people don’t want to play.
If the value isn’t felt, doesn’t exist, or is misaligned — no amount of marketing will save your business.
Marketing is fuel.
It is not the fire.
We work with you to align product value with the market. We help you find the spark.
If it’s not burning yet, we help ignite the flame.
🚀 For creators navigating the chaos, noise, and pressure that hits post-crowdfunding,
we give you product marketing tools, frameworks, and methods to move forward with clarity.
We are focused on product-alignment marketing.
Product Alignment Marketing (PAM) is our philosophy and practice focused on ensuring that marketing is tightly aligned with the actual product experience and the real needs of the target audience.
Instead of trying to force demand through persuasion, PAM emphasizes uncovering and amplifying product-market fit signals.
Principles of Product Alignment Marketing
This is what we’re all about...
What Product Alignment Marketing Isn't...
We set you up with the latest methods in product marketing, lifted straight from the greatest minds in startup and adapted for tabletop games.
We believe the customer knows best.
This protects us from marketing as if customers are zombies.
It pulls us out of endless tactics and blurry brand marketing, and grounds us in what really matters:
Why someone cares about your game.
That’s where great marketing begins.
And it ends when someone plays your game at a friends table — and buys it because it meant something.
No — the job isn’t to "do more marketing."
It’s to step back and find the fit you already have.
We help you become a detective — uncovering how value is transferred between your game and your audience.
What specifically makes people play it, talk about it, and share it?
We work with you to bottle that insight — and turn it into an engine.
There is no crystal ball for messaging and positioning.
That’s why we go straight to the source — to uncover the value your game holds in the minds of your customers.
‘Value is a perception, not a calculation. Value is something people feel, not something we tell them they get.’ - Simon Sinek
Once you understand the real reason people talk about your game, bring it to friends, and spark new sales — marketing becomes clear.
And most importantly — you’ll know how to do it again.
Not because we guessed.
Because we built a plan to find out — and discovered the answers together.
We live in the problem space.
We don’t throw a checklist of copy-paste marketing solutions at your game.
Because it’s not that easy — and it never was.
Before you can scale, you need to know exactly what’s working — and actually understand why.
‘If I had an hour to solve a problem, I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.’ - Albert Einstein
We engage your recent customers. We ask what led to their purchase. Why did they bring it to game night? What happened at that game night that inspired others to buy?
We turn those insights into a repeatable recipe.
We will do this for
We don’t copy strategies that worked for someone else’s game.
We ask:
We observe the moments where interest turns into action, and turn it into an engine.
Once you understand the real reason people talk about your game, bring it to friends, and spark new sales — marketing becomes simple.
Word of mouth, which is the critical lifeblood of indie games, starts to scale.
And we’ve achieved this together scientifically.
So you’ll know exactly how to make it happen again.
That’s marketing at Indiverse Continuum.
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