Our Method

We don’t do fluff. And we don’t deal in opinions.

The most cited reason customers buy a tabletop game is simple: “It looked fun.” But most creators can’t explain why their product feels fun — or if it actually is. That’s a problem.

At Indiverse Continuum, we believe that fun is real, observable, and measurable. Our method is built to help you stop guessing, and start building traction based on what your game actually does — not what people say about it.

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1. Observe Behaviour, Ignore Everything Else

Play-testers will smile. Friends will say nice things. But unless players come back to the table, bring others with them, or share your game unprompted — these are not validated.

We focus on:

Repeat plays from strangers

Increasing order sizes from retailers

Unpaid traffic or print-and-play downloads

Signals that your game sells itself (referrals, word of mouth, demo table return rate)

If it isn’t spreading naturally, it’s not fitting - yet. We’ll help you get there.

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2. Make Everything Measurable

Marketing must be trackable, period. If you're sending emails, we want open rates and clickthrough's. If you're demoing, we want to track specific and narrow retention signals. If you're testing messaging, we want clear results comparisons.

We’ll help you set benchmarks for:

“Fun-to-conversion” ratios

Organic vs paid acquisition

Demo performance (return players, self-reported buzz)

Retailer reorders

Our goal is to teach you to spot weak signals early — and act on them with confidence.

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3. We Build Repeatable Processes, Not One-Off Hacks

Your next game deserves the same clarity as this one. Continuum gives you a structured approach to:

Messaging iteration and validation

Sales channel testing

Customer motivation mapping

Distribution planning

You won’t just walk away with a polished page — you’ll walk away knowing how to build one that works again and again.

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4. We Know You’re A Creator

And so everything we do — every framework, every copy test, every positioning session — is built to scale, to become a part of your permanent toolset.

We’re here to help you build great games, and not only games you can be proud of, but products that the market actually views as great.

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`Read about our mindset here!`⁠
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