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Indiverse Continuum
Our Team
Director, Indiverse.io & Continuum
Product Marketer. Startup Operator. Creator Advocate.
Haydn Fraser is a product marketer and founder with over a decade of experience helping creators and companies turn original ideas into sustainable, scalable outcomes.
He began his career in brand and digital strategy, working with some of the world’s most recognizable companies. But it was in the high-pressure world of tech startups — where product, messaging, and customer adoption must align fast or fail — that Haydn built his reputation for clarity, focus, and market traction.
Throughout his career, Haydn has helped launch and grow dozens of digital products, built two pioneering ventures from the ground up (Indiverse.io included), and worked directly with startup founders, product teams, and creators to find product-market fit in complex, messy, and high-stakes environments.
After discovering the indie tabletop scene, Haydn applied his strategy background to a very different kind of product — games built by passionate creators, often with no marketing team, no distribution, and no clear playbook. He quickly saw the same gaps appear: unclear messaging, post-campaign stalls, and incredible games that never reached the players who would love them.
This led to the creation of Indiverse, a curated marketplace and discovery platform designed to bring crowdfunded and indie tabletop games to new audiences — and Indiverse Continuum, a hands-on growth sprint for creators looking to scale their games beyond the campaign and build the skills to keep going.
What sets Haydn apart is his philosophy: that great marketing is not about tricks, tactics, or performance. It’s about finding out what people really value, and helping them realize it faster. That belief — backed by evidence, not assumptions — runs through everything he builds.
Today, Haydn leads Indiverse.io with a single mission: to give indie creators the confidence, tools, and support they need to grow, stay independent, and bring remarkable games into the world.
My ‘why’
‘Hi there, Haydn here.
I created Indiverse and Continuum because I’ve seen too many great games fade after launch.
Not because they weren’t good enough — but because the creator had no roadmap beyond crowdfunding. The hype ends, and suddenly you’re alone, trying to make sense of what comes next: retail, messaging, sales, outreach… none of it was in the rulebook.
For years I tried to support creators wherever I could — rewriting pages, helping with strategy, translating audience feedback into something usable. I kept hearing the same thing:
“I didn’t know what to do after the campaign.”
In my volunteer work with our creators, many have asked me to help them in an ongoing capacity - but my commitment is to all creators on Indiverse.
Continuum exists to answer that need in a way that supports the growth of Indiverse.
I’ve spent over a decade building products, messaging them, launching them — across startups, scale-ups, tabletop games, and my own businesses. But this is the work that feels most real: helping indie creators stay in the game. Not with promises, hacks, checklists, or fluff — but with logic, clarity, structure, and a foundational toolkit they can use again and again.
Continuum is about giving creators the support I wish existed when I was building my businesses alone.
It’s about building long-term confidence, not just short-term campaigns.
It’s about turning the act of making something great into something that lasts.
And for the Indiverse, these sprints will help us learn more about the needs of our vendors.’
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