Hook & Promise
Quiz on Knowledge Assignments
Quick Review of Charting Process
The Road Map
What are Charts For?
Scrappy vs Refined Charts - Default Excel Options vs Professional Tools
Scrappy Charts are FINE when you’re SEARCHING for Insights
Scrappy Charts are HARMFUL when you need to COMMUNICATE Insights
Activity: What are the messages these Charts are trying to say?
Bridge: What would be the 3 qualities for a persuasive chart?
Quiz: Ways to lie with Charts?
Quiz: Ways to clarify the message?
Quiz: How can we add more context?
5- Refine Message
CTA and Gifts