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Promotion Best Practices
Prepare your channel strategy
Now that you’ve identified the top target communities for your produce, it’s time to fill in the rest of your promotion channels.
Aim for quality, not quantity in this step. While it’s easy to accidentally spread your strategy too thin, it’s also important to keep in mind the velocity of your launch.
Once you have a list put together, check the “Activate” box for those you plan on activating. These channels will automatically be plugged into your , which will act as your command center on launch day.
Channels: Launch Comms
Category
Name
Channel
Copy
Key Points to Land
Posted
Promotion Date
Link
Thumbnail
Social Media
Founders First Fans
Facebook
TKTK
Email
Old newsletter
Slack Communities
On Deck Founders
Slack
TKTK
Trends VC Slack
Influencers
My friend Ana
Online Communities
“/reddit thread”
Reddit
TKTK
Tactics and Examples
⭐ Tip: Consider other promotion outlets, the best channels to activate are ones that are specific to your targeting audience.
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