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Promotion Best Practices: How to get your product in front of thousands of people
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Promotion Best Practices: How to get your product in front of thousands of people
Promotion Best Practices

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Prepare your channel strategy

Now that you’ve identified the top target communities for your produce, it’s time to fill in the rest of your promotion channels.
⭐ Tip: Take a look at the “Tactics and Examples” table below for inspiration.

Aim for quality, not quantity in this step. While it’s easy to accidentally spread your strategy too thin, it’s also important to keep in mind the velocity of your launch.
Once you have a list put together, check the “Activate” box for those you plan on activating. These channels will automatically be plugged into your
Launch dashboard
⁠
, which will act as your command center on launch day.
Channels: Launch Comms
2
Category
Name
Channel
Copy
Key Points to Land
Posted
Promotion Date
Link
Thumbnail
Social Media
Founders First Fans
Facebook
​
TKTK
​
​
Email
Old newsletter
​
​
​
​
​
Slack Communities
On Deck Founders
Slack
​
TKTK
​
​
Trends VC Slack
​
​
​
​
​
Influencers
My friend Ana
​
​
​
​
​
Online Communities
“/reddit thread”
Reddit
​
TKTK
​
​
⁠


Tactics and Examples
⁠

⭐ Tip: Consider other promotion outlets, the best channels to activate are ones that are specific to your targeting audience.

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